Metaverses for adults in Horizon Worlds from Meta
05/08/2022Meta has announced that it will offer special spaces in Horizon Worlds for user up of 18 years old. To do this, the company has already begun to contact users who are creating their digital worlds on this platform, who have been asked to classify their content. Otherwise, it will be Meta who does it and regardless of its character, it will classify it as restricted adult content. All universes containing nudity, alcohol, soft drugs, blood, gambling promotion, etc. they will need to be rated 18+ through the Horizon Worlds settings section, "Build Mode" of the "World" tab. Meta has also announced that regardless of rating, worlds that contain explicit sexually content or promote violence or crime will be banned. Content depicting intense real-life violence or attempting to sell, buy, or trade regulated goods such as weapons, tobacco, or alcohol will be also prohibited.
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Nvidia introduces the fastest 3D rendering tool on the market
01/04/2022Nvidia has taken a giant leap in the realm of rendering with his new desenvolupment, Instant NeRF, a tool that converts 2D photos into a rendered 3D scene in seconds. “The model requires only a few seconds to train on a few dozen still photos, with some data about the angles rom were the camara had taken them, and can then render the resulting 3D scene in tens of milliseconds speeding up the process by 1000x" , Nvidia has explein. The development, is the result of more than two years of work, and has used a technology based on neural radiation fields, NeRF. This technology can filling in the blanks and reconstructing any scene by predicting the color of light radiation in any direction. Some uses proposed by Nvidia for his Instant NeRF are create avatars and scenes in virtual worlds. It is also suitable, they explain, to capture the participants of a videoconference and their 3D environments or to reconstruct scenes for 3D digital maps.
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Apple take distances itself from the Metaverse
07/02/2022Unlike many other companies, it seems that Apple looks suspiciously at everything that has to do with virtual worlds and according to Bloomberg analyst Mark Gurman, who is specializes in this company, Apple would have ruled out the idea of a virtual world for the time being where users can get away all day. Gurman assures that he has been told "fairly directly" that the Metaverse idea is "out of bounds" . This, however, does not mean that Apple is losing ground in the virtual world and if plans continue as they are, this company will most announce its first virtual and augmented reality headset this year. Apple's viewer would be mixed reality and would focus on video games, communication and content consumption.
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How to set up a digital marketing strategy?
16/06/2021As our daily life Internet gains prominence in our physical world, companies selling products and services are increasing their online presence. To do so, they resort to strategies and tactics that ensure their omnipresence in both worlds, with the main task of attracting and retaining customers who buy their products. In this race for customers' attention, strategies such as Inbound Marketing and Outbound Marketing have emerged as protagonists and although they are radically different in their forms, both techniques have found in online communication an ideal medium through which to achieve their goals. What is Inbound Marketing? Inbound Marketing is based on attracting customers through non-intrusive techniques that use content related to the needs and interests of our target audience to attract them to our brand and products. Inbound Marketing Strategy In Inbound Marketing, content is the king and the strategy to get the user to approach the brand is to create, through these contents, links with the customer and establish a relationship of trust and support that favors their interest in our products and services, as well as their loyalty. To achieve this attention on the contents, it is basic and essential to optimize the SEO search engine, which makes our website, our contents and brand visible, makes us relevant and also contributes to our authority. To achieve this optimization and positioning, SEO will be in charge of indicating which words are trending in searches related to our content, will improve the structure of the web to allow a correct user experience, will implement a good strategy of referral links or link building and will take care of other aspects such as the integration of CRM tools or user metrics. All this will make it possible for our content to be positioned and that in a totally "natural" way and without any intrusion, all those contents written according to the interests of a certain group of customers, awaken their interest and attract them to our brand. Inbound Marketing Tools Throughout the whole process of customer attraction and loyalty, the Inbound Marketing strategy has a wide variety of tools to achieve its goal: Blogs Landing page Lead Creation Calls to action Intelligent content Workflows, ... What is outbound Marketing? Unlike Inbound Marketing, outbound Marketing is based on a totally traditional commercial approach, in which the product or service being sold is the only protagonist of the communication. Outbound Marketing Strategy To reach the public, outbound strategies use invasive methods that address broad audiences, without a specific target, with the intention of reaching the maximum number of possible interested parties. Outbound Marketing strategies are based on one-way communication, from the brand to the customer. The company shows the value of its products and services and tries to convince the public to buy them. All this operation is implemented without the customer's request, even before he has made a search or has shown previous interest in a specific product or service. Outbound Marketing Tools In Outbound Marketing, since there is no specific target audience segment, the communication reaches many users, although it may not be of interest to any of them. To achieve this massive distribution, companies use resources such as: Pop-ups Advertisements inserted in videos Banners Email campaigns for which companies use powerful email marketing software in Spanish, with multiple integrated tools that allow from automating mass mailings to A/B testing, comprehensive monitoring of the actions of each recipient (open rate, clicks on links,...) or even advanced segmentation based on interactions and / or user behavior detected in previous actions. Newsletter, inbound or outbound marketing? Now that we know the differences between Inbound and Outbound Marketing, we will finish by looking at a very useful and versatile tool that, unlike those previously mentioned is used interchangeably by both strategies. We are referring to the Newsletters. If we look at the Newsletter of Which is my IP, for example, we would be talking about an Inbound strategy, because to receive the electronic newsletter you must first register (by the way, if you have not done so yet, do not miss it and you will receive timely information on news and updates to get the most out of your Internet connection). On the other hand, if we look at newsletters like the ones we have all surely received at some time, in which we are offered, for example, a telephone offer from a company that is not our own, we are dealing with an electronic newsletter included in the marketing plan of an Outbound strategy. At this point, we can only conclude that knowing our priorities as a company, analyzing the degree of knowledge we have about our target and assessing our objectives, we will have all the necessary answers to start working and designing our digital marketing strategy.
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