Google Integrates Gemini AI into Google Ads
29/01/2024Google has commenced the integration of Gemini's Artificial Intelligence (AI) into the conversational experience of its Google Ads service. This integration aims to assist marketing professionals in creating more effective advertising campaigns through the generation of specific content. Conversational Experience Empowered by Gemini Initially available for English-speaking advertisers in the United States and the United Kingdom in beta, this expansion will roll out globally in the coming weeks, with plans to include other languages in the near future. By providing the website's URL, the AI generates relevant advertising content, including creative pieces and keywords, facilitating the creation of optimized campaigns. Suggestions for Tailored Images in Captivating Visual Campaigns In an upcoming development, Google Ads' conversational experience will also include the ability to suggest images tailored to the campaign through the use of generative AI and materials from the advertiser's landing page. This feature, scheduled for implementation in the coming months, will provide advertisers with a comprehensive solution for creating visually appealing campaigns. Google has emphasized that all images generated by AI in Google Ads will be clearly identified, thanks to the SynthID technology that places an invisible watermark accompanied by open standard metadata.
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Intel plans to raise the price of their products up to 20%
19/07/2022Intel could raise the prices of some of his products by 10% to 20% before the end of the year to deal with inflation. This has been advanced by the Taiwanese media Nikkei Asia, which indicates that the American manufacturer would already be warning its customers of the measure. Some products that would see their price rise would be CPUs for servers and computers, as well as chips for WIFI devices. Intel, according to Nikkei Asia, will attribute the price change to the rise in raw materials and also to the production costs of their products. Intel reached a record turnover of 79,024 million dollars in 2021, which represented a growth of 1.4% for the company compared to revenue recorded the previous year, although their net profit fell by 4.9% last year.
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Recycling containers connected to the mobile to reward the citizen
31/03/2022The Spanish startup Recircula Solutions has just presented Recysmart to the market, a device that can be installed in any type of urban container and identify the material of the recycled packages. The objective of this development is to promote incentive programs that helps population to recycle. The device combines a unique mechanical design with AI algorithms based on acoustics, so the unique and characteristic acoustic signal that a package generates when it's inserted into a container is captured by the sensor, processed and reported in real time to the managers authoritys so they can remunerate the person who has use the container. To do this, the citizen will have previously identified himself on the device through his mobile or using a physical card. In Sant Cugat del Vallés (Barcelona) several of these devices have been installed in various containers in the town. Recircula Solutions will also send several units to Portugal, Austria, France, the United Kingdom and Greece.
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