Gmail is renewed and will allow calls and videoconferences without share links
23/09/2021The new Google update announced for Workspace will allow Gmail to access to the rest of Google applications and services. Additionally, users will be able to make calls and video calls from Gmail without t any additional link. And this is so, because Gmail is destined according to its developers to become an effective and decisive global communication platform. It has been advanced, for example, that we will be able to interconnect Google applications through ‘smart chips’ with the ‘@’ symbol. The new interface will include also a similar app to Slack and a call and video call service through the Gmail application itself without having to share any link with our conversation partners.
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Telegram incorporates chatbots into Telegram Business accounts
03/04/2024Telegram Business has announced the addition of chatbots among its features aimed at streamlining communication between companies and their clientele. The new automated assistants on this instant messaging application are designed to provide information automatically in response to predictable inquiries. This recent development was announced through the company's official blog, where Telegram also explained that the chatbots also have the option to provide links that direct customers to booking or order tracking. Additionally, these new automated assistants from Telegram Business are also capable of offering welcome messages and absence notifications, useful for informing customers, for example, about holiday closures. Telegram explains that thanks to this new feature of Telegram Business, user companies will be able to enhance their brand presence and foster lasting relationships with their customers by leveraging the power of automation along with personalized communication.
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Cookies
A cookie is a file that is downloaded to your computer to access certain web pages. Cookies allow a website, among other things, to store and retrieve information about the browsing habits of a user or their equipment and, depending on the information they contain and how you use your computer, they can be used to recognize the user. However, this only means obtaining information related to the number of pages visited, the city assigned the IP address from which you accessed, the number of new users, frequency and recurrence of visits, time of visit, the browser or the operator or terminal type from which the visit takes place. In no event will data be obtained about the full name or address from which the user is connected. The cookies used on this website and the specific purpose of each one are: UTMA Cookie: We use this cookie to count how many times a unique user visits the site. UTMB Cookie: We use this cookie to calculate how long a user stays on a page. UTMZ Cookie: This cookie stores the visitor's origin, the path followed to access the web, either the direct access from a link on another website, from an email link using certain keywords in a search engine, through a display campaign, or through an AdWords ad. UTMC Cookie: The current JavaScript code that Google Analytics uses does not require this cookie. This cookie is used, along with the utmb cookie, to determine if after more than 30 minutes on the same page a new session should or should not be established for the user. This cookie is still written to ensure compatibility with the websites where you installed the old urchin.js tracking code. PHPSESSID Cookie: We use this cookie to identify the relevant user. You can allow, block or delete cookies installed on your computer by setting your browser options. You can find information about how, in relation to the most common browsers, on the links listed below: Explorer: http://windows.microsoft.com/es-es/windows7/how-to-manage-cookies-in-internet-explorer-9 Firefox: http://support.mozilla.org/es/products/firefox/cookies Chrome: http://support.google.com/chrome/bin/answer.py?hl=es&answer=95647 Safari: http://support.apple.com/kb/ph5042 Please note, however, that there is the possibility that disabling any cookie may prevent or hinder navigation or the provision of services offered on this website.
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Google Business will display recent company posts on social media
18/03/2024Google has introduced a new feature in its Maps app and search engine that allows owners of Google Business profiles (GBP) to showcase the latest posts from their social media accounts. These business profiles are used by companies and organizations to manage their online presence and gather reviews of their services and products. Now, profile owners can add links to various social media platforms, including Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly Twitter), and YouTube to improve their online presence. How to add links to social networks in Google Business To add links to social networks in Google Business, you need to go to the profile editing menu and select the "Social Profiles" option within the Contact tab. Additionally, Google may automatically add social media links to business profiles that meet certain criteria, which can be edited or removed. This update, as explained by Google, aims to provide internet users with a more comprehensive view of company activities beyond the usual reviews and contact information.
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Google incorporates Artificial Intelligence into its search results
05/06/2023During Google's annual developer conference, Google I/O, the company has publicly announced its commitment to Artificial Intelligence to improve its search results. Similarly, Google will introduce the generative AI collaboration tool, Duet AI, in Cloud and Workspace. The objective in this case is to assist in programming and generating personalized content in services like Gmail, Slides, or Meet. Google has opened generative AI support in Vertex AI and has also announced the Text Embeddings API for applications that require semantic understanding of text or images. At the developer conference, Google's Vice President and General Manager of Search, Elizabeth Reid, gave a live demonstration of how they are applying Artificial Intelligence in their search engine. The AI results will be displayed in a box at the top of the page with links to verify the provided information. Below the box, the rest of the results will be listed as usual, although Reid also mentioned that thanks to AI, they will now be more relevant.
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DuckDuckGo will offer their temporary or disposable mail service free
14/09/2022After launching the beta version of the new temporary or disposable mail service, 'Email Protection', DuckDuckGo has announced that once tested it is now available free for all users. 'Email Protection' is presented as a solution to be able to have a second 'e-mail' address to use in subscriptions and pages likely to send ‘spam'. Available from the DuckDuckGo mobile app and browsers, the service incorporates privacy protections against link tracking and smart encryption against unencrypted links, and features such as direct response. The accounts that are created through 'Email Protection' as a secondary email will contain the domain @duck.com and among the recommended uses proposed by DuckDuckGo are free trials or registration in services that usually send advertising or spam.
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How to set up a digital marketing strategy?
16/06/2021As our daily life Internet gains prominence in our physical world, companies selling products and services are increasing their online presence. To do so, they resort to strategies and tactics that ensure their omnipresence in both worlds, with the main task of attracting and retaining customers who buy their products. In this race for customers' attention, strategies such as Inbound Marketing and Outbound Marketing have emerged as protagonists and although they are radically different in their forms, both techniques have found in online communication an ideal medium through which to achieve their goals. What is Inbound Marketing? Inbound Marketing is based on attracting customers through non-intrusive techniques that use content related to the needs and interests of our target audience to attract them to our brand and products. Inbound Marketing Strategy In Inbound Marketing, content is the king and the strategy to get the user to approach the brand is to create, through these contents, links with the customer and establish a relationship of trust and support that favors their interest in our products and services, as well as their loyalty. To achieve this attention on the contents, it is basic and essential to optimize the SEO search engine, which makes our website, our contents and brand visible, makes us relevant and also contributes to our authority. To achieve this optimization and positioning, SEO will be in charge of indicating which words are trending in searches related to our content, will improve the structure of the web to allow a correct user experience, will implement a good strategy of referral links or link building and will take care of other aspects such as the integration of CRM tools or user metrics. All this will make it possible for our content to be positioned and that in a totally "natural" way and without any intrusion, all those contents written according to the interests of a certain group of customers, awaken their interest and attract them to our brand. Inbound Marketing Tools Throughout the whole process of customer attraction and loyalty, the Inbound Marketing strategy has a wide variety of tools to achieve its goal: Blogs Landing page Lead Creation Calls to action Intelligent content Workflows, ... What is outbound Marketing? Unlike Inbound Marketing, outbound Marketing is based on a totally traditional commercial approach, in which the product or service being sold is the only protagonist of the communication. Outbound Marketing Strategy To reach the public, outbound strategies use invasive methods that address broad audiences, without a specific target, with the intention of reaching the maximum number of possible interested parties. Outbound Marketing strategies are based on one-way communication, from the brand to the customer. The company shows the value of its products and services and tries to convince the public to buy them. All this operation is implemented without the customer's request, even before he has made a search or has shown previous interest in a specific product or service. Outbound Marketing Tools In Outbound Marketing, since there is no specific target audience segment, the communication reaches many users, although it may not be of interest to any of them. To achieve this massive distribution, companies use resources such as: Pop-ups Advertisements inserted in videos Banners Email campaigns for which companies use powerful email marketing software in Spanish, with multiple integrated tools that allow from automating mass mailings to A/B testing, comprehensive monitoring of the actions of each recipient (open rate, clicks on links,...) or even advanced segmentation based on interactions and / or user behavior detected in previous actions. Newsletter, inbound or outbound marketing? Now that we know the differences between Inbound and Outbound Marketing, we will finish by looking at a very useful and versatile tool that, unlike those previously mentioned is used interchangeably by both strategies. We are referring to the Newsletters. If we look at the Newsletter of Which is my IP, for example, we would be talking about an Inbound strategy, because to receive the electronic newsletter you must first register (by the way, if you have not done so yet, do not miss it and you will receive timely information on news and updates to get the most out of your Internet connection). On the other hand, if we look at newsletters like the ones we have all surely received at some time, in which we are offered, for example, a telephone offer from a company that is not our own, we are dealing with an electronic newsletter included in the marketing plan of an Outbound strategy. At this point, we can only conclude that knowing our priorities as a company, analyzing the degree of knowledge we have about our target and assessing our objectives, we will have all the necessary answers to start working and designing our digital marketing strategy.
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