The United States accelerates the digital dollar
23/11/2022After US President Joe Biden ordered this past week to urgently evaluate the creation of the digital dollar, the Federal Reserve Bank and companies such US Bank, Citi, HSBC and Wells Fargo have announced a pilot prove to test the new currency. The digital Dollar will be issued centrally and its regulated liability network (RLN) will be tested for twelve weeks, during which the participating banks will operate in a simulated way, using tokens that will act as deposits from their clients that will be settled in a central reserve in a shared distributed ledger. This will be use to evaluate its security and operation in financial transactions and agreements. In parallel, China continues to promote the Digital Yuan and the European Central Bank (ECB) is also advancing in the creation of the digital euro, a project that the latest information indicates it cab be already viable in 2025. And while all this is happening, the information that ensures an imminent regulation for cryptocurrencies increases.
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Apple
AppleThe fact that Apple is possibly and currently the most complete and well-known technology company in the world, seems a no-brainer. Many articles must have been written about the origin and creation of the Apple brand and its history, back in 1970, with curious facts such as the fact that it was created in a simple garage, with few means and by some electronics freaks. Who hasn't heard of Steve Jobs, a visionary who, together with his two colleagues at the time, revolutionized the world and certainly changed history in many ways. At least, that of technology. Apple, from the garage to the present day. Over the years it has managed to become a technology giant with an impressive number of products, manufactured with technological quality and cutting-edge design.
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Less than half of Spaniards change their passwords when they separate from their partner
05/10/2022The email and social network accounts of one in five Spaniards (21%) have been subject to violation by a third party who has changed the passwords without the owner's knowledge or consent, attributing 37% of the victims this wrong use to their ex-partners. This data comes from the recent study carried out by Avast and Dynata on the degree of knowledge that Spaniards have of the passwords of their partners or relatives. In this study more than 2,000 Internet users have participated. Among the most striking results of this survey is that the collaborators who say they still know their ex's passwords, 56% of them has admit that they even know, also, their professional email passwords. 24% of those surveyed also claim that their location has been tracked without their consent due to knowing their password. This behavior, the authors of the study explain, can be considerated as technological abuse, which can be further aggravated by installing spyware or 'stalkwerware' on other people's devices or controlling or harassing someone through home technology.
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The Spanish, the European citizens who know more about metaverse and virtual reality
27/06/2022The Spanish are the European citizens who most claim to know what the metaverse, virtual reality and augmented reality are. In fact, the results of the report presented by Ipsos in collaboration with the World Economic Forum, ensure that this knowledge would be not only above the European average, also the worldwide. Thus, 63% of Spaniards say they know the metaverse, compared to 52% of the world population, 30% of germans or 28% of France citizens. At the other extreme we find Turkey (86%), India (80%), China (73%) and South Korea (71%), which are presented as the countries with the largest population knowledgeable about the metaverse. "The results of this research work give a very optimistic view of the potential of the metaverse and show that many people are open to the technological change that is taking place," says Jame Ferrand-Gutiérrez, head of Data Intelligence at Ipsos in Spain. The director, however, points out that “we cannot ignore that the metaverse is still a concept that has not been fully realized […] Although it is planned as a parallel reality where everything has a place, in reality it is not. Well, at least at present. We will see in the future where it evolves". About the augmented and virtual reality, 77% of Spaniards say they know the first one well, and 85% the second, being, once again, Turkey, the country in the world where the percentages of familiarity with these technologies are more high, 94%. According to the report 'How the world sees the metaverse and extended reality', which collects data from 29 countries, obtained between April and May through the Ipsos Global Advisor platform, citizens expect that applications that use the metaverse will have a growing impact on their lives over the next decade and, according to the document, in Spain the greatest impact is expected in the field of virtual education and training (63%), entertainment (61%), video games (57%), work meetings (55%) and way of socializing and resources related to health (both with 54%).
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Microsoft Explorer is already history Microsoft stops supporting
17/06/2022After 27 years, Microsoft has definitively disconnected the Internet Explorer web browser and Microsoft Edge becomes, from now on, the only reference browser of this technologic company. Since last wendsday, June 15th, Microsoft is only supporting Microsoft Edge and any user who tries to access to the old browser or open any service that only works with Internet Explorer will be redirected to Microsoft Edge. Between 2002 and 2003, Internet Explorer was the most widely used browser in the world, 95% of users, although it was gradually losing market share. In fact, since 2016, Microsoft had already suspended the development of new features for this browser. After a first phase of redirection to Microsoft Edge over the next few months, Microsoft has already announced that it will release a Windows update that will make virtually all traces of the old browser disappear permanently, although it will remain active within Microsoft's Internet Explorer mode Edge, until the end of 2029. The withdrawal of support for Internet Explorer 11, the latest version available, will not affect server-based browser applications or the Windows 10 Long Term Servicing Channel (LTSC) or the Trident MSHTML engine.
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How to know if Pegasus has infected our mobile
05/05/2022The news of recent weeks, in which it is claimed that the Pegasus espionage program has been used to enter the mobile devices of Spanish politicians, has put a lot of people on alert. Pegasus is a malicious software that, once introduced on a device, has the ability to collect information and transmit it to an external entity without the consent or knowledge of the owner of the device, be it a mobile phone, a computer or a tablet. Pegasus also erases its trail after it is installed. Among its main features, it also stands out that Pegasus is capable of detecting who the owner of the device has been with. Pegasus also, can send and recive messages autonomously and recording conversations by manipulating the attacked mobile, computer or tablet. The two ways that this spy program uses to enter on a devices is through an SMS or a fraudulent link and, according to experts, despite the fact that it is a very difficult spyware to detect, there are some signs that can make us suspect that we have been infected. Overheating or slowdown of the system are two of the main ones, but also the fact that the battery life is decreasing or that there is excessive data consumption when we are not using the device. How to make it difficult for Pegasus To try to avoid being infected by Pegaus or by any other malware, the director of Systems Engineering at Fortinet from Spain and Portugal, José Luis Laguna, in statements collected by Europa Press, recommends taking extreme precautions and a make a double-checking when personal and confidential information is provided. In addition, the Fortinet expert explains that instead of clicking on the link that we have received, to verify that it is legitimate, it is recommended to write the address of the site in the web browser, even though this means taking an additional step and not accessing directly to this service. Using protection 'software' based on behavior - EndPoint Detection and Response (EDR) -, keeping the system updated, avoiding public Wi-Fi connections and checking the permissions granted to applications, are other precautions that are also recommended.
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WhatsApp improves security in its desktop version
14/03/2022In accordance with the growing use of WhatsApp in the desktop version and with the aim of guaranteeing users maximum security, Meta has announced that has implemented in this app, a new security layer called Code Verify that acts as an open source browser extension verifying automatically the authenticity of the web code of this application. According to Meta, which has offered this utility to other services to use it, Code Verify allows web browsers to verify that the resources they obtain have not been tampered with. "When someone uses Code Verify, the extension automatically compares the code that is executed in WhatsApp Web with the version of the code verified by WhatsApp and published in CloudFlare", has said the company, who also explains that if any violation or inconsistency is detected , the user will receives a notification, immediately. This new WhatsApp code verification, which Meta has confirmed does not record metadata or user data or share information with the application, will be available in the official browser extension stores for Google Chrome, Microsoft Edge and Mozilla Firefox.
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Common front against advertising based on user surveillance
19/01/2022Facing the forthcoming vote on the EU Digital Services Law, a group of 17 civil organizations and 14 digital companies have demanded the European Parliament prohibit invasive and hostile practices with privacy that take place in digital advertising such as user tracking. According to his complaint, companies that specialize in monitoring the behavior of Internet users, integrate data from all websites, something that entails a violation of EU data protection regulations. In addition, they remember, these advertising practices make use of "inferred data that reveals vulnerabilities of the users" and, in general, they insist, this data are obtained without the knowledge of the user and beyond their control. The signatories, including the privacy-focused search engine companies DuckDuckGo and Ecosia, denounce also that these types of practices only favor a few “dominant players” based in the United States, and they specifically cite, among others, Facebook and Google. As an alternative to these advertising systems, they propose to follow initiatives such the Dutch television channels NPO and Norwegian TV2, which opted for contextual advertising and increased their income from ads.
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How to set up a digital marketing strategy?
16/06/2021As our daily life Internet gains prominence in our physical world, companies selling products and services are increasing their online presence. To do so, they resort to strategies and tactics that ensure their omnipresence in both worlds, with the main task of attracting and retaining customers who buy their products. In this race for customers' attention, strategies such as Inbound Marketing and Outbound Marketing have emerged as protagonists and although they are radically different in their forms, both techniques have found in online communication an ideal medium through which to achieve their goals. What is Inbound Marketing? Inbound Marketing is based on attracting customers through non-intrusive techniques that use content related to the needs and interests of our target audience to attract them to our brand and products. Inbound Marketing Strategy In Inbound Marketing, content is the king and the strategy to get the user to approach the brand is to create, through these contents, links with the customer and establish a relationship of trust and support that favors their interest in our products and services, as well as their loyalty. To achieve this attention on the contents, it is basic and essential to optimize the SEO search engine, which makes our website, our contents and brand visible, makes us relevant and also contributes to our authority. To achieve this optimization and positioning, SEO will be in charge of indicating which words are trending in searches related to our content, will improve the structure of the web to allow a correct user experience, will implement a good strategy of referral links or link building and will take care of other aspects such as the integration of CRM tools or user metrics. All this will make it possible for our content to be positioned and that in a totally "natural" way and without any intrusion, all those contents written according to the interests of a certain group of customers, awaken their interest and attract them to our brand. Inbound Marketing Tools Throughout the whole process of customer attraction and loyalty, the Inbound Marketing strategy has a wide variety of tools to achieve its goal: Blogs Landing page Lead Creation Calls to action Intelligent content Workflows, ... What is outbound Marketing? Unlike Inbound Marketing, outbound Marketing is based on a totally traditional commercial approach, in which the product or service being sold is the only protagonist of the communication. Outbound Marketing Strategy To reach the public, outbound strategies use invasive methods that address broad audiences, without a specific target, with the intention of reaching the maximum number of possible interested parties. Outbound Marketing strategies are based on one-way communication, from the brand to the customer. The company shows the value of its products and services and tries to convince the public to buy them. All this operation is implemented without the customer's request, even before he has made a search or has shown previous interest in a specific product or service. Outbound Marketing Tools In Outbound Marketing, since there is no specific target audience segment, the communication reaches many users, although it may not be of interest to any of them. To achieve this massive distribution, companies use resources such as: Pop-ups Advertisements inserted in videos Banners Email campaigns for which companies use powerful email marketing software in Spanish, with multiple integrated tools that allow from automating mass mailings to A/B testing, comprehensive monitoring of the actions of each recipient (open rate, clicks on links,...) or even advanced segmentation based on interactions and / or user behavior detected in previous actions. Newsletter, inbound or outbound marketing? Now that we know the differences between Inbound and Outbound Marketing, we will finish by looking at a very useful and versatile tool that, unlike those previously mentioned is used interchangeably by both strategies. We are referring to the Newsletters. If we look at the Newsletter of Which is my IP, for example, we would be talking about an Inbound strategy, because to receive the electronic newsletter you must first register (by the way, if you have not done so yet, do not miss it and you will receive timely information on news and updates to get the most out of your Internet connection). On the other hand, if we look at newsletters like the ones we have all surely received at some time, in which we are offered, for example, a telephone offer from a company that is not our own, we are dealing with an electronic newsletter included in the marketing plan of an Outbound strategy. At this point, we can only conclude that knowing our priorities as a company, analyzing the degree of knowledge we have about our target and assessing our objectives, we will have all the necessary answers to start working and designing our digital marketing strategy.
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What can I do if my computer runs very slow?
22/05/2021If your computer is running slow, do not despair. The use of a computer like any other machine needs proper maintenance and the performance of our PC can be severely affected by the lack of attention to this task. But, don't worry, if you want your computer to work as it did on the first day, we explain how to get it back. Why is my computer so slow? Computer slowness can be due to hardware, software, connectivity and even tidiness and cleanliness problems! Every computer needs a minimum maintenance so these failures can be avoided and only if we pay this kind of attention we can ensure an always-optimal performance for our computer, prolong its life and work or enjoy our PC, without despairing. I have tried everything, but my computer is still very slow. What can I do? If your computer is slow and you have already tried the typical things like closing secondary tasks, disabling the automatic execution of programs, you have verified that you have free space on the hard disk and restarted the PC, and everything is still the same, it is clear that something is wrong with your machine and you should consider resorting to a professional computer repair service, so that they can fix it. You can search a thousand videos on the Internet, but... do you really know why your computer is slow? Why does your computer start up very slowly? Or why has your computer become slow after a while of working with it? Are you sure that what you want to do will not end up causing another error or, even worse, another more serious problem? Is it necessary to go to a professional Computer Repair Service to fix the slow computer problem? The answer is yes, if what we are looking for is to really fix the problem and prevent it from happening again. You can save a lot of time and money by using a professional computer repair service. The best computer repair services work with specialized technicians who have the necessary knowledge to make a quick and accurate diagnosis that will allow you to give your computer a new lease of life. In addition, professional computer repair services have the right tools and all the licensed software to be able to intervene. What will a Computer Repair Service do to speed up my slow PC? The first and foremost thing that a professional computer maintenance service can offer you is a maintenance plan for your computer, tailored to your needs. With this alone, you will most likely avoid many problems related to the performance of your machine, including speed problems, right from the start. They will be able to, among other things, repair or replace any part of your computer causing any problem, they will perform a deep search for viruses to eliminate them; and if necessary, they can clean the cooling system of your computer to remove internal dust, one of the most common causes of slow computer performance - dust accumulated in the internal fans can reduce their efficiency and cause overheating of the machine and its mechanical components -. Sometimes we think about replacing the machine when a simple repair and a good maintenance can bring our PC back to life. When was the last time you had your computer serviced?
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