What is my IP
What is my IP

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Approximately 77 results of crea

Apple, Google and Mozilla will create a speedometer to evaluate Safari, Chrome and Firefox
Apple, Google and Mozilla will create a speedometer to evaluate Safari, Chrome and Firefox
20/12/2022

Apple, Google and Mozilla start a joint project to develop Speedometer 3, a speedometer that is going to be useful to use to analyse and improve the performance of Internet browsing programs. The new speedometer will measure the responsiveness of web applications, timing user interactions across various workloads. In addition the three companies has explained that Speedometer 3 will be useful for adjusting any component to its maximum speed, although, according to the agreement signed by they three, any of their respective browsers, Apple's Safari, Google's Chrome or Mozilla's Firefox, can make significant changes to their performance until  have the approval of the other two companies.

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Europe proposes a very strict regulation that requires increasing the factory security of any device designed to be connected to the Internet
Europe proposes a very strict regulation that requires increasing the factory security of any device designed to be connected to the Internet
16/09/2022

Some details from the new rules of the European Commission against cybercrime, 'Cyber ​​Resilience Act', are beginning to be known.  Among what has transpired is that the new regulation will force all manufacturers of potentially insecure products to increase it substantially and to provide more information to buyers about the level of protection of the devices they buy.  This regulation will be of general application, and will affect all types of devices and systems, from the most basic such as a watch to the most sophisticated such as the software of any computer designed to be connected to Internet. All must comply with the provisions of the 'Cyber ​​Resilience Act' to receive its approval and be able to be sold on the European market, and also, to avoid being subject to investigations and significant fines.  In this sense, the proposed sanctions that are considered in the draft of the regulations could reach 15 million euros or 2.5% of the global annual income of the fined company.  According to the European Commission in the presentation of the consultation carried out for the elaboration of the 'Cyber ​​Resilience Act', "the new regulation aims to respond to the needs of the market and protect consumers from unsafe products by introducing standards common cybersecurity standards for manufacturers and sellers of tangible and intangible digital products and ancillary services.

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49% of consumers are willing to favor brands that explain data usage in AI interactions
49% of consumers are willing to favor brands that explain data usage in AI interactions
17/04/2024

Artificial intelligence (AI) has become a fundamental tool for companies striving to provide personalized and efficient customer interactions. However, a new report reveals that the lack of transparency in data usage by brands is affecting consumer trust. According to Twilio's fifth 'State of Consumer Engagement Report', based on a global survey including over 4,750 B2C executives and 6,300 consumers across 18 countries, 49% of consumers would trust a brand more if it disclosed how it uses data from AI-driven interactions.   The report also highlights that, although 91% of brands claim to be transparent with their customers about AI usage, only 48% of consumers agree.  In this context, data protection emerges as a priority for consumers, with six out of ten indicating it's the best way for brands to earn their trust. This data security concern is shared by, the 40% businesses globally that considerate important to find a balance between security and customer experience as one of their most pressing challenges. AI-driven customer experience for brands AI-driven personalization is a key strategy to enhance customer relations. The report points out that companies adopting personalization experience a significant increase in consumer spending, averaging 54% more compared to those that don't. AI not only helps bridge the customer experience gap but also provides additional benefits, such as better data-driven decision-making and increased customer satisfaction. However, the report highlights that many companies face difficulties in activating customer data. Globally, only 16% of brands fully agree that they have the necessary data to understand their customers.

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Pepephone
Pepephone
Pepephone

The operator increasingly makes discounts for each additional year you have been subscribed to its services.

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Acer
Acer
Acer

Since its creation in 1976, the Taiwanese hardware and electronics corporation Acer has excelled in the manufacture of computers, laptops, and, more recently, tablets and smartphones. Today, it is the fourth-largest PC manufacturer in the world. Although it is in the wake of the big brands that set the pace of the computer market, Acer strives to create innovative products that meet the needs of users.

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Access Points
Access Points

In our store, you will find multiple options so that you are not left without coverage in any corner. With an access point, for example, you can cover all the rooms of your home or office farthest from the router with a Wi-Fi signal and create a local area network that will ensure your Internet connection, wherever you move.

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Networks
Networks

We put at your disposal a wide catalog of items with everything you need to create or renew your home or professional network. Whatever you are looking for, from Rack cabinets to Wi-Fi Mesh equipment through Wi-Fi access points, routers, or network cards, among many other items, you will find it here. They are all top brand references in the market, selected for their quality and reliability so that the connection and coverage of your network are assured.

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How can I hide my IP?
How can I hide my IP?

Accessing the Internet involves connecting our computer, smartphone, tablet, etc. to a communications server that is responsible for providing access to the network. This connection involves the identification and exchange of data about our identity, IP address, and online activities that are recorded forever as a trace of our navigation. Can I be tracked through my IP address? Yes, it is possible to trace an IP address and for those who consider privacy a priority, this is a major problem because, in addition to being exposed throughout the network, the increasingly intensive use of the Internet has led to this type of data becoming an object of interest for cybercriminals seeking personal or confidential information that can be used for their benefit. To safeguard against all this, there are several methods to hide the IP address, ensure our online privacy, improve our security on the Internet, and prevent anyone from knowing what pages we visit, the time we have spent on every connection, or what we are downloading. What are the advantages of hiding my IP?  Apart from everything related to privacy and security already mentioned, hiding the IP offers different advantages for users in multiple circumstances: There are IP hiding services that prevent IP geolocation when we travel and allow us to connect to the network as if we were doing it from our own country, overcoming, for example, any network access limitations that may exist in the place where we are. We will be able to download files anonymously avoiding that the rest of the users can see our IP location. If our IP is not "in sight", the possible limitations and blockages of the Wi-Fi network and even of our ISP (Internet Service Provider) disappear. Thanks to the data encryption system of the most advanced IP hiding services, our vulnerability in connections to public Wi-Fi networks is minimized. When the system detects a location different from the real one, this can give us advantages to buy in online stores with different offers according to the country or to avoid the blocking of games, maps, and online game add-ons that may have restrictions on our location. How can I hide my IP? IP hiding is achieved through the use of specific services and tools to hide the IP and encrypt our traffic, those services allow us to hide the real communications we make during our navigation. Besides those techniques that are based on the modification of network protocols and require certain skills to carry them out, there are several technologies within the reach of all users: VPN or Virtual Private Network Proxy or Web proxy Tor Public Wifi How to hide the IP address with a VPN? VPNs are services that connect us to the Internet through intermediate servers, in which our original IP address is " masked " by the IP address of that secure server. This concealment ensures that anyone tracing our connection will only see the IP address and location of the VPN server, but not our own. In addition, to safeguard our activity on the network, VPNs use tunneling and data encryption, encrypting the information we exchange with the VPN server, hiding it, and preventing third parties from being able to read it during its transit. The security of VPN connections is determined by proprietary VPN protocols, based on different standards and encryption and authentication methods, which depend on each developer. The range of options is wide and this allows us to choose between, for example, options that prioritize speed over security, options that do the opposite, options with a greater or lesser degree of reliability, etc. VPN applications always run in the background and do not hinder browsing. How to use a proxy server to hide the IP address? Unlike VPN services, proxy servers focus their activity solely on hiding the IP, without performing any type of concealment on our network traffic or any other data that could reveal our identity. Proxy servers act as intermediaries between our device and the destination server to which they transmit our requests on our behalf. Therefore, our IP will be hidden and the only one they will see will be the proxy one. There are different types of proxy services, from the simplest ones that only help us to hide the IP to others with extra functionalities such as blocking cookies, scripts, and other files hosted on websites and sent to the user.   Browsers or applications based on the HTTP protocol offer the manual proxy configuration function so that we can indicate the proxy web address and port to which we want to connect before browsing. In this way, any activity that we perform through that browser will always be routed to the proxy. Alternatively, you can also opt for the automatic proxy format that searches through DNS or DHCP for the URL from which to download the wpad.dat file that runs and allows the proxy connection with automatic authentication on your computer. How to hide your IP with Tor? Tor is a free software developed to ensure anonymous browsing of users on the Internet. To mask the IP Tor uses a network of volunteer computers or nodes through which it redirects our traffic and encrypts it before it reaches its destination. At least this redirection goes through three of these nodes, achieving repetitive re-encryptions so that any possible clue about our identity disappears. In this process, Tor assigns a random and geographically different IP to our connection so that the location by third parties is impossible (if you are curious to know the IP you have been assigned you can check it through our tool). This system allows different configurations depending on whether we are using a firewall, if our ISP is blocking Tor connections or if we navigate through proxy for example. Can I hide my IP with a public Wi-Fi connection? The answer is yes. A public Wi-Fi network can also be used to hide our IP address, although if we do not have it constantly at our disposal, the IP hiding is limited to the time we have access to a public network. As this type of network is a connection shared by many other people, this makes it impossible to trace a particular user or identify them on the destination server. However, it is precisely this general access that also makes us more vulnerable. And although through a connection to a public Wi-Fi we will solve the issue of IP hiding, security will never be total, because being an open network, we can be exposed to the will of hackers and other threats, including malware and viruses. And if I want to hide my IP address, how can I change it? It may also be the case that instead of masking the IP all we need to do is change our IP address at a given moment. Then, the solution is as simple as disconnecting the modem from the power supply and restarting it after a few minutes. In that time, if your IP address is dynamic (you can check it through the network connections tab on your computer), it will be deleted and your Internet provider will give you a new one. To make sure that everything went well, we recommend doing something as simple as writing down the IP address before turning off the router and checking it again once it is up and running again. Another possible way to achieve the same result if you have a smartphone with a data plan is to turn this device into a wireless access point to which you can connect your computer, thus hiding your usual connection. There are many options to hide the IP or to change it and now that you know how each of them works you will be able to decide which one suits you best.

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Alcatel
Alcatel
Alcatel

It is not easy to summarize Alcatel's long history as a global telecommunications giant. Alcatel, now called Alcatel-Lucent, has been evolving and innovating in the telecommunications field for more than 100 years. Undoubtedly, Alcatel stands out for its telecommunication services. Their presence in the fixed home phone market was quite significant a few years ago. Nowadays, they focus their innovative energy on creating high-quality smartphones and tablets with attractive and increasingly functional designs. Today, Alcatel plays a major role in R&D activities in France, its country of origin.

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HomePlug Networks
HomePlug Networks

With these HomePlug networking devices, you will find it very easy to bring the optical fiber and Wi-Fi signal to any place in the house. Using the electrical network of your home, you will be able to expand the area of action of your router and create additional access points without losing the signal or the quality of the bandwidth you have subscribed to.

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Digital insurance with AI sets the trend in the Insurtech market
Digital insurance with AI sets the trend in the Insurtech market
12/04/2024

Digital insurance, connected and driven by generative Artificial Intelligence (AI), is making a milestone in the Insurtech market, according to a report prepared by the technology consultancy NTT Data. The report, 'Insurtech Global Outlook 2024,' delves into the three waves of innovation that are reshaping the insurance sector and also offers recommendations derived from its main findings. NTT Data experts detail that, after reaching record investment figures in previous years, the sector experienced an adjustment in 2023, reflecting both the bursting of a bubble and a strategic adaptation to new global economic and political realities. Three waves of innovation in digital insurance The NTT Data report identifies "three waves of innovation" in the insurance industry: digital insurance, connected insurance, and generative insurance. The first ones, they explain, mark the entry of Insurtech companies into the market, while connected insurance leads the shift towards proactive prevention strategies and personalized approaches for the client. The latter, generative insurance linked to AI, they add, are helping insurance companies to generate high-impact models in society, while also complying with ethical regulations.  In fact, according to this work, cybersecurity and AI emerge as fundamental pillars for the transformation of the sector. The report highlights, for example, an investment of 640 million dollars in cybersecurity, with a growth in the number of transactions and an increasing focus on protection against cyber risks. In addition, artificial intelligence, with investments of over 50 billion dollars, is consolidating, according to the NTT Data report, as a disruptive force, paving the way for revolutionary solutions and business models.

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A new FakeUpdates campaign targeting WordPress sites has been detected
A new FakeUpdates campaign targeting WordPress sites has been detected
20/03/2024

Over the past few weeks, a new wave of the FakeUpdates malware, also known as SocGholish, has been detected, aimed at WordPress websites. The objective is to lure users into downloading remote access trojans, allowing attackers to take control of their systems. Since its emergence in 2017, FakeUpdates has been one of the most recurring malicious software in the cyber threat landscape. It has previously been associated with cybercriminal groups like Evil Corp, who monetize its use by selling access to infected systems. In this new campaign, cybercriminals are using JavaScript to target WordPress web pages, compromising compromised administrator accounts to introduce altered versions of WordPress plugins. These adulterated versions deceive users into downloading remote access trojans, granting attackers full control over infected devices. What is the most popular type of malware? In addition to the FakeUpdates attack, the threat index from Check Point Research, whose researchers have warned about this new attack, reveals around 200 suspicious content websites directed by ransomware groups. They utilize double extortion tactics to pressure victims into paying immediate ransoms. These attacks have impacted many companies, with the Lockbit3 ransomware being the most utilized by cybercriminals, followed by Play and 8base. The most exploited vulnerabilities by malicious actors include 'Web Servers Malicious URL Directory Traversal,' 'Command Injection Over HTTP,' and 'Zyxel ZyWALL Command Injection,' affecting numerous companies worldwide and allowing attackers to access and manipulate files or execute commands on compromised systems. In Spain, despite a 7% decrease in malware attacks in February, the most sought-after malware includes FakeUpdates, Qbot, and Pandora. In the case of FakeUpdates, it has affected 11.9% of companies in Spain. Mobile Malware In the realm of mobile devices, Anubis remains the most utilized malware in Spain, followed by AhMyth and Hiddad, all designed to compromise the security and privacy of Android device users by collecting confidential information and executing malicious actions.

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IP Cameras
IP Cameras

IP cameras, IP Cam, or network cameras use the Internet to create a closed circuit and transmit real-time images and videos of what is happening. This type of IIP surveillance camera also has internal recording systems that allow you to replay afterward and remotely, everything that has happened within its field of view.

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Apple
Apple
Apple

The fact that Apple is possibly and currently the most complete and well-known technology company in the world, seems a no-brainer. Many articles must have been written about the origin and creation of the Apple brand and its history, back in 1970, with curious facts such as the fact that it was created in a simple garage, with few means and by some electronics freaks. Who hasn't heard of Steve Jobs, a visionary who, together with his two colleagues at the time, revolutionized the world and certainly changed history in many ways. At least, that of technology. Apple, from the garage to the present day. Over the years it has managed to become a technology giant with an impressive number of products, manufactured with technological quality and cutting-edge design.

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VPN
VPN

Choose the best VPN for your Internet connection. Surf securely, without putting your online identity at risk and minimize your digital footprint as well as increase your privacy. All the VPNs in our store have been selected prioritizing their effectiveness, usability, and service. Check the features of each one and choose the one that best suits your needs to hide your IP address so that you do not run the risk of being tracked nor do you have to change your IP.

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WiFi Security: Assessment of threats in wireless networks
WiFi Security: Assessment of threats in wireless networks
08/03/2024

Wifi connectivity has gone from being limited to restricted environments to becoming omnipresent in virtually every aspect of our daily lives. The ability to connect to the Internet from anywhere, be it at home, in a café, at work, in public spaces, or even in-flight, has enhanced the convenience in our daily lives. Moreover, the expansion of Wifi networks and the use of new manufacturing technologies now allow the interconnection of devices, leading to the significant rise of the Internet of Things (IoT) and providing users with more comprehensive control over their digital environments. However, this proliferation of Wifi networks has also given rise to new threats that require careful evaluation and effective security strategies to ensure secure and risk-free Wifi connections for our data and information. Common Wifi security threats include data interception Man-in-the-Middle (MITM) attacks One of the fundamental challenges in Wifi security is preventing MITM attacks, where an intruder inserts themselves into the communication between two parties, compromising the integrity and confidentiality of sensitive data such as passwords and financial information. Spoofing of access points Hackers can create fake Wifi networks that mimic legitimate ones to attract unsuspecting users. Once connected to these malicious networks, our data can be captured by cybercriminals who may sell or misuse it for illicit purposes. Tips for achieving a secure Wifi connection: Strengthen authentication and use security protocols Prioritize strong encryption for networks to protect confidential information transmitted through it. WPA (Wifi Protected Access) encryption uses stronger algorithms than its predecessor, WEP (Wired Equivalent Privacy), making it more difficult for hackers to intercept and decipher data. Advanced security protocols like WPA3 provide individualized data encryption and advanced two-factor authentication (2FA) methods, adding an extra layer of security by requiring additional verification. Device management Properly manage and monitor devices connected to Wifi networks to minimize risks associated with the large number of connected devices in homes and businesses. Regularly update the router firmware and all connected devices to address potential vulnerabilities. Segmentation of the network to separate critical devices from less secure ones also helps mitigate the risk of threat propagation. Secure Router Configuration The router secure configuration is what will ensure the robustness and overall security of a wireless network. The router, being the first point of contact for devices connected to the Internet, acts as the first line of defence against potential attacks. For this reason, it is important to understand that the proper configuration of the router not only guarantees a stable and efficient connection but also establishes a protected environment that safeguards the integrity and privacy of our data. How to configure the router securely? To ensure a correct and secure configuration of the router, it is recommended to: Change the default username and password of the router, as these are easily accessible to attackers. Use strong passwords containing a combination of letters, numbers, and special characters. Disable remote administration to prevent cybercriminals from accessing the router externally. Enable WPA2 or WPA3 encryption instead of the outdated WEP for enhanced network security. Optionally, disable SSID broadcast to make the network less visible and harder to detect by hackers. Keep the router firmware updated to address vulnerabilities and improve overall device security. By following these steps, you will strengthen the security of your wireless network and reduce the chances of experiencing unwanted attacks or intrusions.

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Belkin
Belkin
Belkin

Belkin, is an American brand, created in the early '80s and based in California. Since its inception it has focused on the manufacture of useful electronic components such as cables, adapters, switches, etc.. All the necessary products to boost and improve the connectivity of different types of devices.

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What is Worldcoin and what does scanning the iris involve?
What is Worldcoin and what does scanning the iris involve?
04/03/2024

Worldcoin was introduced in summer of 2023 as a revolutionary project with the mission of creating a 100% secure digital identity, essentially a kind of fortified "digital passport," based on the verification of a unique and non-transferable element inherent to each human being—the iris. According to its developers, World ID will help distinguish human online activity from that generated by machines. In the first phase of the project, the creation of this secure digital identity is planned for 2 billion humans. To make this possible, Worldcoin has called on the global population to scan their iris. In return, Worldcoin compensates participants with a few tokens of its successful cryptocurrency, WLD, which has quadrupled in value within a few weeks of its initial launch. The payment in WLD tokens is not coincidental; it is part of Worldcoin's strategy, aiming to leverage the new digital passports to create a comprehensive ecosystem that provides universal and equitable access to advanced financial services for the entire global population. To achieve this, they encourage "iris sellers" to use the Worldcoin cryptocurrency on its fee-free blockchain, unlike Bitcoin, Ethereum, or other cryptocurrencies that do charge transaction fees. How does Worldcoin work? Worldcoin aims to address the issues of bots, rapid creation of fake identities, and content with artificial intelligence. It is designed, according to its developers, to provide every individual in the world with a unique digital identification. Additionally, Worldcoin promises to ensure the financial inclusion of each person in a fair and equitable ecosystem through a universal basic income. Users receive this income in exchange for allowing their iris to be scanned. To create the secure digital passport with Worldcoin, users must undergo an iris scan, which serves as proof of humanity and a unique identity on the blockchain. This process ensures that the individual on the other side of that identity is a human and not a fake profile created with artificial intelligence. In pursuit of the success of their proposal, the company offers users a small amount of their own Worldcoin tokens in exchange for iris scanning. The initial incentive of receiving free cryptocurrency, in the form of a universal basic income, is emphasized by Worldcoin advocates as the basis for the inclusive and universal nature of their initiative. This approach allows anyone to scan their iris, and the WLD tokens received in return can assist people without access to traditional financial services in starting to save and invest. How to Scan the Iris with Worldcoin? The registration process with Worldcoin involves scanning the iris with an orb, the central hardware device of Worldcoin developed by Tools for Humanity. The orb is spherical and processes all the information. Currently, Worldcoin has installed orbs in different countries, including Spain, where users can scan their iris in exchange for Worldcoins. To do this, it is necessary to download the Worldcoin mobile application, World ID, generate a QR code with it, and display it in front of the orb. The orb, upon recognizing it, will scan the user's iris, while a Worldcoin collaborator remotely oversees the operation. The orb takes less than a minute to perform the scan and validate the subject's identity. In exchange for their iris, the user receives a unique number called "IrisHash" and a cryptographic wallet with Worldcoins. "This digital passport is accepted as proof of unique humanity, which people can use in the digital world without the need to share any other data," assure its developers. What happens with my scanned iris in exchange for Worldcoins? Once the iris scan is completed, and digital identity is granted to the user, Worldcoin assures that the orb quickly eliminates the images unless the user requests their preservation. Only the set of numbers called "IrisHash" is stored for identification, without any additional biometric data. Worldcoin also commits to ensuring that users share only the necessary information they wish to share, providing verification options through linked devices or the additional facial authentication orb for high-security cases. Despite these commitments, the collection of biometric data through iris scanning for the unique proof of humanity continues to raise significant questions regarding privacy and information security. Some countries such as Brazil, France, India, or Kenya have halted Worldcoin's iris scanning. How much do you get paid for scanning your iris? Worldcoin pays 25 WLD for scanning your iris, which, according to the cryptocurrency's exchange rate in February 2024, has translated to an average of between 50 and almost €160 for iris sellers, depending on the value of Worldcoin on the day they scanned their iris. At the beginning of February, the value of each WLD unit was around two euros, and by the end of the month, it had risen to nearly seven euros. What can I spend my WLD on? 'Iris sellers' have the freedom to use their Worldcoins from the moment they receive them. They can exchange the payment for other cryptocurrencies, withdraw them in euros from a specialized ATM, or hold onto the tokens in the hope of an increase in their value. Additionally, WLD payments are already accepted on platforms such as Discord, Shopify, Minecraft, Telegram, Mercado Libre, or Reddit, among other places. Who is behind Worldcoin? Worldcoin bears the stamp of two innovative minds: Sam Altman and Alex Blania. Altman is the CEO of OpenAI and a key figure in artificial intelligence development, leading projects like ChatGPT. Blania, on the other hand, is the co-founder of Tools For Humanity, contributing his experience in creating technological tools for a more equitable economic system to this new and successful cryptocurrency.

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Cisco
Cisco
Cisco

Cisco creates powerful connections and high-end protection systems throughout the world. Founded by computer specialists in 1984 at the National Center for Engineering Pathways to Innovation located on the campus of Stanford University, its first achievement was to connect computers between the different departments of the University itself, creating the first efficient and practical connectivity network. Today, it is one of the leading companies in Internet communications, enabling people to establish powerful connections in business, education, research, and creative sectors. It is headquartered in San Jose, California, with subsidiaries around the world.  

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Orange transforms the gaming experience with AI and the 5G+ Stand Alone Network
Orange transforms the gaming experience with AI and the 5G+ Stand Alone Network
29/02/2024

Orange has harnessed the power of Artificial Intelligence (AI) and the advanced architecture of the 5G+ Stand Alone network, leveraging its fragmentation capabilities, to reinvent a Virtual Reality (VR) athletics video game from the 1980s. In this revamped version, users have the opportunity to become exceptionally realistic avatars, competing with other players located in various places. The game employs Artificial Intelligence (AI) to accurately identify the user's anatomy and textures, creating the avatar. This process involves a three-dimensional volumetric scan of the subject, performed with a total of 21 cameras. Based on this detailed information, the avatar is created, allowing the player to participate in thrilling athletics races, competing against virtual opponents physically located in different locations. Fragmentation technology for efficient virtual networks During the game's usage, it leverages the capacity of network fragmentation technology to establish various virtual networks on the same physical infrastructure. This is achieved through efficient resource allocation tailored to the specific needs of the service, considering key aspects such as quality, availability, privacy, and security. In the case of Orange's VR game, it achieves this by prioritizing a fast and secure connection with minimal latency for an enhanced gaming experience. Immersive Now by Orange The presentation of Orange's athletics game took place at the Mobile World Congress in Barcelona, where the orange mobile telecommunications operator also showcased a virtual reproduction of its booth using the Immersive Now 360 platform for entertainment and events.

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Conceptronic
Conceptronic
Conceptronic

For more than 20 years since its creation, the Conceptronic brand has managed to achieve a prominent position within the consumer market for any product that stores, retrieves, manipulates, transmits or receives information, well, what is commonly known as an ICT product. The evolution of this Dutch company, grows in parallel to the development of new solutions with the latest technology and elegant designs to meet the personal demands of users, betting mainly on a range of products with a specific focus on the areas of connectivity and mobility.

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Corsair
Corsair
Corsair

CORSAIR, through its constant innovation providing high performance computing components worldwide, is beyond doubt one of the top high quality brands favored by the demanding ecosystem of the gamer world. Developing and manufacturing high performance equipment and technology, the CORSAIR brand since its inception in 1994, sets the course in the manufacture of computer components for the great joy of gaming enthusiasts, content creators and in general for lovers of the PC world. CORSAIR, offers an incredible ecosystem of functional products for everyone from casual gamers to committed professionals to achieve maximum performance.

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What is Bitcoin Halving and how does it affect the cryptocurrency?
What is Bitcoin Halving and how does it affect the cryptocurrency?
25/02/2024

The term "Halving" in the context of Bitcoin refers to a scheduled event in the cryptocurrency protocol, in which the reward for mining blocks is reduced by half. This event occurs approximately every four years and has a significant impact on the supply and demand of Bitcoin. During Halving, the number of new Bitcoins created per block is halved. This implies a decrease in the issuance rate of the cryptocurrency, which in turn can have an effect on the price and volatility of Bitcoin. Many analysts and experts are speculating about the long-term implications of the Halving and its influence on the cryptocurrency markets. Services related to Bitcoin Halving There are various types of services and tools related to Bitcoin Halving that can be beneficial for different actors in the cryptocurrency ecosystem. These services include: 1. Halving analysis and forecast This type of service provides detailed information about the past, present and future of the Bitcoin Halving. Through analysis and forecasting, it helps investors and cryptocurrency enthusiasts make informed decisions on how to position themselves before and after the event. 2. Bitcoin Mining As the reward in Bitcoin decreases, mining this cryptocurrency becomes more challenging. Bitcoin mining services offer solutions and advice to maximize mining efficiency and profitability, even in a low reward environment. 3. Financial advice related to Halving As the issuance rate of Bitcoin slows, investors may need to adapt their investment strategies. Financial advisory services specialized in cryptocurrencies and Bitcoin provide personalized recommendations and analysis to optimize investment performance in this context. 4. Development of tools for cryptocurrencies The Bitcoin Halving may generate changes in the cryptocurrency ecosystem, which may require the creation of new tools and solutions. Companies specialized in software development and applications related to cryptocurrencies can provide development and consulting services to adapt to these new demands. Bitcoin: Reward Reduction and Its Implications on the Cryptocurrency Ecosystem Bitcoin, the most famous and valuable cryptocurrency in the world, has periodically experienced an event known as a "reward reduction" or "Halving", which has significant implications on the cryptocurrency ecosystem. In this article, we will explore in depth what Bitcoin reward reduction is and how it affects both miners and investors. What is Bitcoin reward reduction? Bitcoin reward reduction is a scheduled event integrated into the cryptocurrency protocol. It occurs approximately every four years and consists of a halving of the reward miners receive for validating transactions and adding new blocks to the Bitcoin blockchain. Originally, when Bitcoin was launched in 2009, miners received a reward of 50 Bitcoins for each block mined. However, due to the reward reduction process, this amount has decreased over time. In 2012, it was reduced to 25 Bitcoins per block, in 2016 to 12.5 Bitcoins per block, and in 2020 it was reduced again to 6.25 Bitcoins per block. Implications for Bitcoin miners Bitcoin's reward reduction has a significant impact on mining the cryptocurrency. With each reduction, miners receive fewer Bitcoins for their work, which means less direct monetary reward. This may result in some miners leaving the Bitcoin network, especially those with higher electricity and mining equipment costs. On the other hand, those miners who manage to adapt and remain profitable even with a lower reward are rewarded with a larger share of the Bitcoin supply generated through mining. This concentration of Bitcoins in the hands of fewer miners can have effects on the decentralization and security of the network, since the number of active participants in the transaction validation process is reduced. Implications for investors and the price of Bitcoin Bitcoin's reward reduction also has implications for the price and supply of the cryptocurrency. As the issuance of new Bitcoins decreases, the supply in the market reduces. This may lead to higher relative demand if Bitcoin demand continues to grow or remains stable. In previous reward reduction events, a long-term increase in Bitcoin price has been observed. This is because the decrease in the supply of new Bitcoins can lead to greater perceived scarcity and therefore an increase in their value. However, it is important to note that the price of Bitcoin is highly volatile and can be influenced by a variety of external factors, so a continued increase after reward reduction cannot be guaranteed. Bitcoin's reward reduction is a key event in the life of the cryptocurrency and has implications for both miners and investors. As the number of new Bitcoins generated is halved, miners must adapt to remain profitable and the supply of Bitcoin on the market may decrease. However, this event can also have a positive impact on the price of Bitcoin in the long term. It is important to understand and take these factors into account when evaluating investment potential in Bitcoin and the cryptocurrency market in general. Bitcoin and limited supply: a unique combination Bitcoin has captured the attention of the financial world like no other cryptocurrency. One of its most notable features is its limited supply, meaning that only a finite number of bitcoins will be created in the world. This contrasts with traditional fiat currencies, which can be printed at the discretion of governments. How does Bitcoin limited supply work? Bitcoin was designed to have a total supply of 21 million coins. As new blocks are mined by users and added to the Bitcoin blockchain, new coins are generated and distributed as rewards to miners. However, this reward is halved in an event known as "Halving", which occurs approximately every four years. Halving ensures that the rate of issuance of new bitcoins decreases over time, following a predictable mathematical function. Currently, the reward per mined block is 6.25 bitcoins, but this number is expected to reduce further in the future. This controlled scarcity mechanism is a central part of Bitcoin's monetary policy. Advantages of Bitcoin Limited Supply Bitcoin's limited supply has several significant advantages: Sense of scarcity: The limitation in the supply of Bitcoin makes it a scarce and valuable asset. As it approaches its maximum supply, demand and price are expected to increase. Inflation Protection: Unlike fiat currencies, Bitcoin cannot be inflated or devalued at the discretion of governments. Its limited supply protects it from inflation and makes it a safe store of value. Monetary stability: With carefully controlled supply, Bitcoin offers greater monetary stability compared to national currencies, which can be affected by political and economic decisions. Challenges and debates surrounding the limited supply of Bitcoin Despite the advantages, Bitcoin's limited supply has also generated debates and challenges. Some argue that the scarcity of bitcoins could hinder its mass adoption as an everyday currency. Price volatility is also an issue of concern. Furthermore, the fact that only about 80% of all existing bitcoins have been mined raises questions about how the latest bitcoins will be distributed and how this will affect the network and its sustainability in the future. Bitcoin has revolutionized the financial world with its limited supply and unique monetary policy. Controlled and predictable scarcity is an essential part of its design, providing a solid alternative to traditional fiat currencies. Although limited supply can pose challenges and debates, it also offers significant benefits, such as a sense of scarcity, protection against inflation, and monetary stability. As Bitcoin continues to mature and its supply approaches its maximum limit, its value and relevance in the financial world continues to grow, leaving investors and enthusiasts with great anticipation about its future.

[ ... ]

CyberGhost VPN
CyberGhost VPN
CyberGhost VPN

Being able to be anonymous on the Internet nowadays, is complicated. But that doesn't mean that it is not the dream of many. With the options provided by CyberGhost VPN, it will undoubtedly be much easier to achieve it. Nowadays we feel that our privacy no longer counts for anything and that we are constantly exposed while our personal data is sold to big brands that know everything about us. Can we avoid this? Maybe not entirely, but with VPN apps like CyberGhost, you can shield yourself quite a bit. Founded in 2011 in Bucharest, CyberGhost VPN is the creator of the most trusted privacy and security solution around.

[ ... ]

Chat with RTX by Nvidia: Localized customization of chatbots without Internet
Chat with RTX by Nvidia: Localized customization of chatbots without Internet
19/02/2024

Nvidia introduces an innovative tool in the chatbot realm called Chat with RTX, designed for the personalization of conversational assistants. Powered by generative Artificial Intelligence (AI), Chat with RTX operates locally on computers with GeForce RTX Series 30 graphics cards running Windows 10 or Windows 11. Chat with RTX and the IA revolution for chatbots This decentralized approach eliminates the reliance on an internet connection for chatbot functionality. Unlike many conventional virtual assistants, which require constant cloud connectivity for processing and generating responses, Chat with RTX operates internally on the user's device. According to Nvidia, this feature not only enhances privacy by avoiding the transmission of sensitive data over the network but also provides a quicker and more efficient response. With Chat with RTX, users can create personalized chatbots in the style of ChatGPT, Gemini or Copilot for conversational queries. This format allows the incorporation of YouTube videos, text in different formats, and URLs for contextual queries. Nvidia's tool is optimized to leverage the capabilities of computers running Windows 10 or 11 with a GeForce RTX Series 30 GPU and 8GB of video random access memory (VRAM).

[ ... ]

eero
eero
eero

Eero is an American startup that was founded in 2014, popularized for being able to create and launch to the market before any networking company, the first mesh WiFi device system in 2016. Very few companies at the time offered a better WiFi solution to consumers. They brought a novel and efficient home Wi-Fi system with high-speed performance, super secure in every room of your home, increasing the efficiency of your internet and reducing network congestion. Eero is currently and since 2017 a company owned by Amazon.

[ ... ]

Google Integrates Gemini AI into Google Ads
Google Integrates Gemini AI into Google Ads
29/01/2024

Google has commenced the integration of Gemini's Artificial Intelligence (AI) into the conversational experience of its Google Ads service. This integration aims to assist marketing professionals in creating more effective advertising campaigns through the generation of specific content. Conversational Experience Empowered by Gemini Initially available for English-speaking advertisers in the United States and the United Kingdom in beta, this expansion will roll out globally in the coming weeks, with plans to include other languages in the near future. By providing the website's URL, the AI generates relevant advertising content, including creative pieces and keywords, facilitating the creation of optimized campaigns. Suggestions for Tailored Images in Captivating Visual Campaigns In an upcoming development, Google Ads' conversational experience will also include the ability to suggest images tailored to the campaign through the use of generative AI and materials from the advertiser's landing page. This feature, scheduled for implementation in the coming months, will provide advertisers with a comprehensive solution for creating visually appealing campaigns. Google has emphasized that all images generated by AI in Google Ads will be clearly identified, thanks to the SynthID technology that places an invisible watermark accompanied by open standard metadata.

[ ... ]

Engel
Engel
Engel

Engel has been manufacturing and marketing electronic products throughout Europe for almost 50 years. Although they mainly offer products and solutions for televisions and antennas, they also manufacture telephony and connectivity accessories, such as routers. Engel is today a leading company in the DTT sector and one of the major manufacturers and distributors of technological products for community and individual reception of terrestrial and satellite television. At Engel, they always strive to create technologically advanced products that offer competitive solutions to both the telecommunications professional and the end user.

[ ... ]

European companies are facing million-euro losses due to connectivity issues
European companies are facing million-euro losses due to connectivity issues
12/06/2023

A study by Cradlepoint reveals that European businesses could be losing milions of euros every week as a result of connectivity problems. According to the State of Connectivity in Europe report, conducted in collaboration with Censuswide, 74% of companies experience at least 2 hours of connectivity loss each week. One hour of downtime can be valued at 332,600 euros, according to Statista. These connectivity issues have also generated additional operating costs for 47% of the surveyed companies, and 33% have missed out on business opportunities due to these problems. Furthermore, the education sector is affected, as 80% of respondents state that poor connectivity hinders the development of skills necessary to thrive in a modern economy. The study also highlights that 21% of European companies have lost talent due to connectivity issues. The findings also conclude that improving connectivity is considered crucial for 90.5% of the surveyed companies, as it would help them better manage potential economic, social, and political challenges and increase their resilience to future disruptions.

[ ... ]

Gigabyte
Gigabyte
Gigabyte

Gigabyte is a Taiwanese computer components and accessories company founded in 1986 that specializes in building computers. Gigabyte manufactures everything from PC hardware and software to enterprise server solutions. Gigabyte products are renowned for its quality and innovation. Also quite popular are their laptops and accessories, created especially for maximum effectiveness in the world of video games.

[ ... ]

Google
Google
Google

Talking about Google is almost like talking about a relative. It sounds strange, but it is a reality that its presence in our daily lives is impressive, well, shocking, if we think about it. Google is considered one of the Big Five companies in the American IT industry, along with Amazon, Facebook, Apple, and Microsoft. Although its scope is immense, roughly speaking we can say that it specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. Founded in 1998 in the United States, Google is today a multinational company. It was created to organize information and make it accessible to everyone. And, as we already know, it did just that.

[ ... ]

The European Commission spends  €400,000 on its own metaverse and only attracts six people to the inauguration
The European Commission spends €400,000 on its own metaverse and only attracts six people to the inauguration
05/12/2022

Absolute failure.  The inagurated  of the new metaverse from the European Commission that was presented a few days ago with a virtual party, only attract six persons. According to the specialized journalist Vicen Chadwick from Devex, the European Commission has invested €387,000 in the project to develop a virtual world, designed to attract the attention of young people and create a shared space on the Internet in which they can become aware of those thinghs that EU does on the world stage, and reflect on the problems that affect a globalized world. Also, this metaverse is designed to promote actions of the European Union related to health, education, climate and other topics of interest for youngest, such the Erasmus scholarships. The inauguration of the space, however, went completely unnoticed by the target audience and the few persons who entered the party, such as the journalists from Gizmodo, assure that the metaverse of the European Commission has many shortcomings.

[ ... ]

Proton Mail improves email tracking protecti
Proton Mail improves email tracking protecti
02/12/2022

Privacy continues to be one of the areas that concentrate most attention and efforts from IT companies  and Protron Mail, Proton's end-to-end encrypted mail service, developed by CERN engineers, after learning about mass surveillance of US security agencies, has announced a new level of protection in this regard. Proton will reinforce the protections against the tracking of 'emails' with the aim of offering users a highly privacy service and neutralizing any gap that may have been opened since the creation of this service nearly a decade ago. Proton Mail guarantees their clients, an encryption system that no one except the sender and receiver can access the message. The new version, which will be included by default in iPhone and iPad, also implements new functions that will allow you to schedule the sending of messages, set reminders to answer  important emails, and postpone emails that can wait. Proton is also working on the possibility of replying to messages without having to open the text composer and is also finalizing the details of a faster new version for Android

[ ... ]

LG
LG
LG

Since its founding in 1958, the South Korean brand LG Electronics has made an extraordinary effort to improve the lives of its users. LG is a company that creates, manufactures, and markets electronic products of various kinds. As grandiose as it sounds, this company places special emphasis on products that make life easier for the consumer. In other words, its entertainment and home appliance business lines are the benchmark.

[ ... ]

Logitech
Logitech
Logitech

Since its inception, the Swiss company Logitech has focused on designing and manufacturing innovative and quality solutions for people's daily lives. Since 1981, Logitech creates and produces computer accessories such as keyboards, mice, speakers, and headsets from production subdivisions in different parts of the world. Through extensive pre-design studies, they analyze how people connect and interact with the digital world. Based on the information gathered, they then design the best products to improve the user experience.

[ ... ]

The United States accelerates the digital dollar
The United States accelerates the digital dollar
23/11/2022

After US President Joe Biden ordered this past week to urgently evaluate the creation of the digital dollar, the Federal Reserve Bank  and companies such US Bank, Citi, HSBC and Wells Fargo have announced a pilot prove to test the new currency. The digital Dollar will be issued centrally and its regulated liability network (RLN) will be tested for twelve weeks, during which the participating banks will operate in a simulated way, using tokens that will act as deposits from their clients that will be settled in a central reserve in a shared distributed ledger. This will be use to evaluate its security and operation in financial transactions and agreements. In parallel, China continues to promote the Digital Yuan and the European Central Bank (ECB) is also advancing in the creation of the digital euro, a project that the latest information indicates it cab be already viable in 2025. And while all this is happening, the information that ensures an imminent regulation for cryptocurrencies increases.

[ ... ]

Interpol opens its first office in the Metaverse
Interpol opens its first office in the Metaverse
07/11/2022

Interpol, the International Criminal Police Organization or International Police, has presented its first office in the metaverse through which they intend to improve the fight against crime in the digital universe.  The digital police station, which is a copy of the General Secretariat of Interpol in Lyon (France), will offer training for investigators and police officers and will allow the collaborators of this international organization to interact through their avatars, without geographical or physical limits.  The inauguration of this new virtual center had been accompanied by the announcement of the creation of a group of Interpol experts that will advise police forces around the world about the risks on the global stage.  Also, it has been announced that the International Police Organization has joined Meta, Microsoft and other technology giants to define the metaverse and protect communities from cybercrime, including globally recognized and criminalized crimes, such as sexual harassment, 'phishing', financial fraud or 'ransomware', among others. The objective of this joint work, they explained, is to create regulatory frameworks "and eliminate future criminal markets before they are fully formed." According to a study by the technology company Gartner, in over three years, in 2026, one of four people will spend at least one hour a day in the metaverse to work, shop and interact with other users.

[ ... ]

Lois
Lois
Lois

Lois was since the '60s a Spanish reference brand of denim jeans. Who has not had a Lois pair of jeans or remember any of their commercials? If you are very young, maybe it won't ring a bell, but for a while, Lois was the best-selling European jeans brand in the world. More recently and in the face of the great competition between creators and manufacturers of denim textile pieces, its brand is no longer so famous, but its creative and innovative drive is still intact.

[ ... ]

Meta uses AI for a new system that generates videos from text descriptions
Meta uses AI for a new system that generates videos from text descriptions
03/10/2022

Meta has presented "Make-A-Video" a new application that, based on Artificial Intelligence, is capable to generate a short video from a text description.  The AI ​​system used is based on imaging technology that learns from paired text and image data and videos without context. From them, the new system is able to create a high-quality video,  converting the provided text into a short clip.  According to the statement issued from Mark Zuckerberg's company, "Make-A-Video" represents an important advance with respect to "Make-A-Scene", the similar system presented by Meta last summer, that generates precise images from descriptions of text and sketches.

[ ... ]

Mars-gaming
Mars-gaming
Mars-gaming

You can imagine. The Mars Gaming brand is a brand specialized in the creation and sale of gaming peripherals and other high quality gaming products. Founded in 2014, this leading company in the gaming industry, has based its development on offering products with the best quality-price ratio in the industry. The key to its success and its raison d'être has been forged by combining two essential factors for the most demanding gamers: high quality products and totally affordable prices.

[ ... ]

The new USB 4 2.0 promise speeds up to 80 Gbps for data transfer
The new USB 4 2.0 promise speeds up to 80 Gbps for data transfer
19/09/2022

Next for his market presentation, the main characteristics of the new generation of USB are already known: USB 4 2.0  promises to double the speed of Thunderbolt 4 and the original USB 4.Although we will have to wait until November to know all their technical characteristics, USB Promoter Groupt has already explained that USB 4 2.0 will offer speeds up to 80 Gbps for data transfer, through a USB-C cable and connector.This significant increase in transfer speed is possible because the new USBs incorporate a new physical layer architecture, capable of supporting. So, the new USB are preparing, for example, to support the transfer of 4K or 8K videos from one computer to another without problems or to offer, also, the maximum gaming experience to gamer users thanks to its ultra-fast speed rate.Intel, meanwhile, is already working on Thunderbolt 5, which everything indicates will also offer speeds of 80 Gbps.

[ ... ]

Mikrotik
Mikrotik
Mikrotik

Created in 1996 the Latvian company MikroTik, is specialized in creating hardware and software devices to promote and improve Internet connectivity at affordable prices, which has allowed them a presence in most countries of the world in a very short time. Their main activity is focused on the development of routers and wireless ISP systems. In addition, they used their experience in the use of standard hardware and complete routing systems to create in 1997 the RouterOS software system, which provides extensive connection stability, as well as control and flexibility for all types of data and routing interfaces.

[ ... ]

MSI
MSI
MSI

MSI GAMING, is a leading brand of high-end hardware for the demanding world of video games and eSports. Supported by the spirit of gaming, MSI creates and manufactures innovative gaming equipment to nurture its ever-growing community of adept gamers, always open to encourage gamers around the world to network and share their collective gaming wisdom. At MSI, they remain faithful to apply all the latest developments in design and technological innovation, to achieve that extreme performance so sought after and appreciated by gamers.

[ ... ]

DuckDuckGo will offer their temporary or disposable mail service  free
DuckDuckGo will offer their temporary or disposable mail service free
14/09/2022

After launching the beta version of the new temporary or disposable mail service, 'Email Protection', DuckDuckGo has announced that once tested it is now available free for all users.  'Email Protection' is presented as a solution to be able to have a second 'e-mail' address to use in subscriptions and pages likely to send ‘spam'.  Available from the DuckDuckGo mobile app and browsers, the service incorporates privacy protections against link tracking and smart encryption against unencrypted links, and features such as direct response.  The accounts that are created through 'Email Protection' as a secondary email will contain the domain @duck.com and among the recommended uses proposed by DuckDuckGo are free trials or registration in services that usually send advertising or spam.

[ ... ]

Samsonite
Samsonite
Samsonite

If suitcases have a reference brand this is undoubtedly Samsonite. Samsonite, is an American multinational, which since 1910 has not stopped innovating in the world of premium traveling luggage, design and resistance. Samsonite suitcases and travel items have been evolving constantly, and its designs and creations have provided products that have taken the market by storm throughout its long history of life.

[ ... ]

Metaverses for adults in Horizon Worlds from Meta
Metaverses for adults in Horizon Worlds from Meta
05/08/2022

Meta has announced that it will offer special spaces  in Horizon Worlds for user up of 18 years old. To do this, the company has already begun to contact users who are creating their digital worlds on this platform, who have been asked to classify their content. Otherwise, it will be Meta who does it and regardless of its character, it will classify it as restricted adult content.  All universes containing nudity, alcohol, soft drugs, blood, gambling promotion, etc. they will need to be rated 18+ through the Horizon Worlds settings section, "Build Mode" of the "World" tab.  Meta has also announced that regardless of rating, worlds that contain  explicit sexually content or promote violence or crime will be banned. Content depicting intense real-life violence or attempting to sell, buy, or trade regulated goods such as weapons, tobacco, or alcohol will be also prohibited.

[ ... ]

Samsung
Samsung
Samsung

Samsung, here is another tech giant. Since its creation in the late 1960s in Korea, this large company has been one of the most popular technology companies. Its network extends through the manufacture of cell phones, televisions, household appliances, and nowadays even cars! Creative and innovative, Samsung never stops.

[ ... ]

Skechers
Skechers
Skechers

The Skechers brand, was created in 1992 in California, and is probably best known by the name under which it was created, L.A. Gear. It was dedicated to sports and casual equipment, as well as backpacks and other practical accessories aimed at the world of sports. Despite its transformation, Skechers is still very popular today, because in its company philosophy it tries to combine the mission of making the American Way of Life accessible to the world of footwear and other sports accessories, and to rely on effective advertising with well-known people, especially in the American market. Headquartered in Manhattan Beach, it is currently the third largest athletic and casual footwear brand in the United States.

[ ... ]

Firefox enables full protection against 'cookies' by default
Firefox enables full protection against 'cookies' by default
24/06/2022

Mozilla Firefox has enabled by default its total protection against 'cookies' (Total Cookie Protection), which ensures that users are shielded from tracking their Internet activity without sacrificing their browsing experience. As it had been explained by the company, the new functionality creates a 'cookie jar' every time the Internet user visits a web page. Each 'jar' is kept separate, thus limiting 'cookies' to the site where they were generated. In this way, by isolating one container from another, crawlers can only access information on your page, without being able to relate user behavior across multiple sites. Mozilla claims that this solution makes its browser the most secure on the market for Windows, Mac and Linux. Mozilla's Total Cookie Protection function operates whenever a website or third-party content embedded in a page deposits a 'cookie' in the user's browser. This full cookie protection also improves the performance of previous Firefox tools, such as ETP or Enhanced Tracking Protection.

[ ... ]

Startech
Startech
Startech

The Canadian company StarTech was founded in 1985 by two former university classmates. It seems like a cliché in the world of technology and IT companies, but it is a fact that studying one of these disciplines helps you form productive friendships, as evidenced by the creation of countless successful companies around the world. StarTech has always worked to make it easy to identify, find, obtain and use the connectivity pieces that any professional needs to enable technology solutions in their home or business.

[ ... ]

Vodafone tests a new technology to identify the activity of their users on  Internet
Vodafone tests a new technology to identify the activity of their users on Internet
03/06/2022

Vodafone has begin to test a new way of tracking the activity of their users on the network. This is an advertising identification system called TrustPid, which works by creating a fixed ID for each customer at the Internet Service Provider (ISP) level. After that, this ID will associates all user activity with it.  The objective is to use the data obtained for the distribution of publicity and personalized advertising and to prevent publishers from losing revenue.  According to the company, there is no way to circumvent the system at the browser level, blocking cookies or masking the IP address and they assure that it is a simple toll if people want to continue consuming high-quality content on the Internet without paying.  “Consumers appreciate the idea of ​​the free internet, but this needs a trade-off: publishers need a sustainable revenue model, which means adding subscription paywalls or relying on advertising to keep free access and ensure high-quality content”,  they justify.  At the moment, Vodafone is testing advertising identification in Germany with some of the country's largest websites, Bild.de and Deutsche Telekom, the parent company of T-Mobile.

[ ... ]

Menorca launches 5G connection in the 700MHz band while fiber optics continues  not reach in some areas of Ibiza
Menorca launches 5G connection in the 700MHz band while fiber optics continues not reach in some areas of Ibiza
13/05/2022

After the relevant procedures to verify the absence of interference with DTT or other incidents, Movistar has received the green light to turn on 5G in the 700MHz band in Menorca and at this time the municipalities of Es Mercadal and Sant Lluís are already under this coverage. The new 5G in the 700MHz band has better range and better capacity to go through obstacles, thus offering better indoor coverage and universalizing some of the characteristics of 5G communications, such as low latency. The switching on of 5G in the rest of the island will be gradual. And while this is happening in Menorca, in Ibiza, the mayor of Sant Josep, has transferred to Telefónica the need that the operator deploy its optic network to cover all the municipality, because, explains the mayor, there are still areas such as Es Cubells, Cala d'Hort or points in Sant Agustí where the fiber  network does not reach. The desire of the Ibiza Town Hall is, furthermore, to turn the capital of the island into one of the first destinations reached by 5G technological leap outside the large cities of the State. “It is a great opportunity for our citizens and the development of new economic sectors. We are also sure that 5G will soon be among the demands of tourists. The 5G availability will allow us to offer an exponential increase in added services to further improve their stay”, explained the Deputy Mayor for Finance and Modernization of Sant Josep, Vicent Roselló.

[ ... ]

Totto
Totto
Totto

Totto is a leading company in the design of bags, accessories that fuse fashion and functionality. Undoubtedly, its collection of laptop backpacks is a clear example of this. Since its creation in 1958, Totto has had a long history of success offering its customers original design products and quality items. Since its beginnings in Colombia, its mission was to quickly develop a brand that made products focused on combating the idea that practicality in travel bags and backpacks for carrying electronic devices has to come hand in hand with excessive elegance.

[ ... ]

The use of magnetic tapes to store data is growing
The use of magnetic tapes to store data is growing
11/05/2022

Although cloud storage continues to be a growing resource for many companies to promote hybrid work environments, for security reasons, many other companies have decided not only to return to hard drives, SD cards or pen drives, but even to magnetic tapes.  According to the Swedish firm Sweclockers, storage on this format skyrocketed in 2021 and grew, compared to the data recorded in the previous year, by 35%. Being a format that is not connected to the internet and therefore free from the threats of ransomware and malware, magnetic tapes are increasing their popularity again and companies such IBM, HP or Seagate/Quantum have already launched updated versions of these tapes on the market that include Linear Tape-Open (LTO) technology and high storage capacity, according to the current needs of companies. The main difference from other digital storage media is that magnetic tapes can only read and write data sequentially, and this cannot be done simultaneously.

[ ... ]

Ubiquiti-networks
Ubiquiti-networks
Ubiquiti-networks

Ubiquiti, is an American multi-brand technology company that since its inception in 2005 has created and manufactured products to provide connectivity solutions to homes and businesses around the world. Ubiquiti's products are designed to meet the needs of its customers and give the best service performance. Ubiquiti's wide range of products is designed to facilitate wired and wireless data communication and optimize network performance and organization.

[ ... ]

How to know if Pegasus has infected our mobile
How to know if Pegasus has infected our mobile
05/05/2022

The news of recent weeks, in which it is claimed that the Pegasus espionage program has been used to enter the mobile devices of  Spanish politicians, has put a lot of people on alert.  Pegasus is a malicious software that, once introduced on a device, has the ability to collect information and transmit it to an external entity without the consent or knowledge of the owner of the device, be it a mobile phone, a computer or a tablet. Pegasus also erases its trail after it is installed. Among its main features, it also stands out that Pegasus is capable of detecting who the owner of the device has been with. Pegasus also, can send and recive messages autonomously and recording conversations by manipulating the attacked mobile, computer or tablet. The two ways that this spy program uses to enter on a devices is through an SMS or a fraudulent link and, according to experts, despite the fact that it is a very difficult spyware to detect, there are some signs that can make us suspect that we have been infected. Overheating or slowdown of the system are two of the main ones, but also the fact that the battery life is decreasing or that there is excessive data consumption when we are not using the device.  How to make it difficult for Pegasus  To try to avoid being infected by Pegaus or by any other malware, the director of Systems Engineering at Fortinet from Spain and Portugal, José Luis Laguna, in statements collected by Europa Press, recommends taking extreme precautions and a make a double-checking when  personal and confidential information is provided.  In addition, the Fortinet expert explains that instead of clicking on the link that we have received, to verify that it is legitimate, it is recommended to write the address of the site in the web browser, even though this means taking an additional step and not accessing directly to this service.  Using protection 'software' based on behavior - EndPoint Detection and Response (EDR) -, keeping the system updated, avoiding public Wi-Fi connections and checking the permissions granted to applications, are other precautions that are also recommended.

[ ... ]

Vodafone
Vodafone
Vodafone

Since the year of its creation, 1985, Vodafone has been a global brand of reference in the super-competitive telecommunications sector. The company, from its headquarters in England, is not only a leading technology multinational operating worldwide (except basically in America), but also a strong proponent of innovation. Touching all the keys and areas of this immense sector, Vodafone continues to create products and devices to keep society connected at all levels and to continue building a digital future for and by people.

[ ... ]

Video calling apps listen when the microphone is off, according to a study
Video calling apps listen when the microphone is off, according to a study
25/04/2022

A group of researchers from the University of Wisconsin-Madison (United States) has determined that video conferencing applications can continue accessing audio data even if the user has disabled the microphone.  To demonstrate this, they have studied the most popular video conferencing applications and have analyzed the behavior of the mute button until they has determined that all the applications that they has tested whether the microphone was open or closed, occasionally collected raw data and delivered it to the servers of their services.  In their research they have worked with binary analysis tools to see how the audio was transferred from the application to the audio drivers of the computers and then to the network.  They aslo have created, through machine learning models ( 'machine learning'), a classifier of daily activities that, with 82% accuracy, has determined which activities users were doing while their microphones were, theoretically, silenced. In relation to this, the authors of this work recall that beyond muting the microphone, you can turn off the microphone of a device through the settings menu, a safer option to limit access to confidential information and sensitive data.  All the conclusions of this study will be known next July in the Privacy Improvement Technologies Symposium.

[ ... ]

Wacom
Wacom
Wacom

Wacom, a well-known Japanese technology brand established in 1983, is dedicated to providing digital ink solutions for multiple applications and industries. It is currently the world's leading company in the market of interactive displays and tablets for creative users and works for international companies producing smartphones, tablets and digital stationery. If you are passionate about being creative, if you are a professional who is dedicated to it, or simply because you know that creativity can always boost many aspects of business, or because you like to express your creative side on a personal level, then Wacom has a lot to offer you.

[ ... ]

5G Automotive Association tests real-time safety notifications for vehicles and pedestrians
5G Automotive Association tests real-time safety notifications for vehicles and pedestrians
08/04/2022

5G Automotive Association, the organization that brings together technology companies and car manufacturers with the common goal of creating and applying vehicle solutions to make future mobility a reality, have tested a new safety concept for drivers and pedestrians.  The innovation is based on real-time safety notifications for vehicles and pedestrians using high-speed 5G mobile technology and multi-access computing, so  the car can communicate its position to nearby infrastructure to alert pedestrians and other vehicles, as well as receive emergency notifications from the mobile network.  The 5GAA connected car concept uses fixed on-site cameras and sensors to collect detailed data. This information is a plus for what the vehicle can “see” using its on-board systems. With a high-speed 5G mobile connection, the system can quickly make decisions where the data is collected, for example in a pedestrian crossing, to communicate safety risks to oncoming pedestrians and vehicles. The tests have been carried out in Blacksburg, Virginia with a team installed in a Jeep Wrangler 4xe hybrid. Some companies that have participated in the testing are, Intel, Verizon, Stellentins, American Tower, CapGemini, Telus, Harman, Virginia Tech Transportation Institute and the Virginia Department of Transportation.

[ ... ]

Nvidia introduces the fastest 3D rendering tool on the market
Nvidia introduces the fastest 3D rendering tool on the market
01/04/2022

Nvidia has taken a giant leap in the realm of rendering with his new desenvolupment, Instant NeRF, a tool that converts 2D photos into a rendered 3D scene in seconds. “The model requires only a few seconds to train on a few dozen still photos, with some data about the angles rom were the camara had taken them, and can then render the resulting 3D scene in tens of milliseconds speeding up the process by 1000x" , Nvidia has explein. The development, is the result of more than two years of work, and has used a technology based on neural radiation fields, NeRF. This technology can  filling in the blanks and reconstructing any scene by predicting the color of light radiation in any direction. Some uses proposed by Nvidia for his Instant NeRF are create avatars and scenes in virtual worlds. It is also suitable, they explain, to capture the participants of a videoconference and their 3D environments or to reconstruct scenes for 3D digital maps.

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VPN connections in Russia are growing more than 11.000%
VPN connections in Russia are growing more than 11.000%
29/03/2022

The virtual private networks (VPN) demand in Russia has not stopped increasing for weeks, and according to data from Google Play and the Apple Store, in just one day, on March 14, when the blocking of Instagram took effect in In that country, VPN installations in Russia grew by 11,000%. Until now, the Kremlin has already blocked Instagram, Facebook and Twitter, bringing up the demand for VPNs by Russian citizens to record highs, with the intention of being able to  connect to their social networks. VPN connections allows to use internet, preserving the anonymity of the user and his location. The VPN services, connect us to the Internet through intermediate servers, in which our original IP address is "impersonated" by the IP address and location of the VPN server. This makes us appear with a permanently different IP, making it seem that we are in a city or even in a different country than the one we actually are in. VPNs also have the added advantage that  encrypts all data from start to finish of the communication, making it 100% guaranteed to be untraceable.

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5G will trigger data consumption that will multiply by three in five years
5G will trigger data consumption that will multiply by three in five years
18/03/2022

In 2025, 25% of global data connections will be 5G, compared to 8% at the end of 2021, according to GSMA forecasts, which also indicate that this greater implementation will have a greater impact, even in Europe, North America, China and some Asian countries, where the percentage of 5G penetration would be higher in that date. Among the main consequences of the 5G expansion, will be a greater consumption of data by users, has said GSMA  and if, at the moment, the data traffic per smartphone in a month,  is 11.4Gb on average, the forecasts by 2027 place it at 41Gb, three times more.  And according to the organization that brings together the telecommunications industry and organizes the MWC in Barcelona, ​​​​as the population has access to 5G, there will be a significant increase in streaming consumption, favored by a sudden drop in download times that will become negligible.  The use of remote health services, ultra-high definition television (4K/8K) and 5G as home broadband are also expected to grow.

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Mozilla allows the simultaneity of accounts in their VPN service
Mozilla allows the simultaneity of accounts in their VPN service
09/02/2022

Mozilla has expanded the functionalities of the VPN function in Firefox, and from from now,  will allow users to protect their browsing from different accounts. This function will prevent users from having to open new windows or applications to access their digital work tools and will not mix them with those for personal use. The new functionality allows is prepare to create containers with specific tabs that can be related to different environments, such as personal, work, shopping, banks and social networks, and even customize them with a different color and logo. Once this is done, the browsing histories and the 'cookies' of the pages, for example, will remain isolated from each other, offering an additional layer of privacy by protecting the browsing activity and allowing a different exit server to be set in a different location for each one of the containers. In addition, from now it will  becomes possible for the same person to be register in two accounts in the same service. This new functionality of Mozilla VPN is first launched for the version for Android and iOS mobiles, and in September it will be available for desktop computers.

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Common front against advertising based on user surveillance
Common front against advertising based on user surveillance
19/01/2022

Facing the forthcoming vote on the EU Digital Services Law, a group of 17 civil organizations and 14 digital companies have demanded the European Parliament prohibit invasive and hostile practices with privacy that take place in digital advertising such as user tracking.  According to his complaint, companies that specialize in monitoring the behavior of Internet users, integrate data from all websites, something that entails a violation of EU data protection regulations. In addition, they remember, these advertising practices make use of "inferred data that reveals vulnerabilities of the users" and, in general, they insist, this data are obtained without the knowledge of the user and beyond their control.  The signatories, including the privacy-focused search engine companies DuckDuckGo and Ecosia, denounce also that these types of practices only favor a few “dominant players” based in the United States, and they specifically cite, among others, Facebook and Google.  As an alternative to these advertising systems, they propose to follow initiatives such the Dutch television channels NPO and Norwegian TV2, which opted for contextual advertising and increased their income from ads.

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Spain at the head of the countries that receive most 'spam'
Spain at the head of the countries that receive most "spam"
18/11/2021

Once againt, the latest Kaspersky report points Spain, for the seventh consecutive quarter, as the country where users receive more malicious email. According to the report by the IT security company, Spain has received 9.55% of the world's total of this type of attack during the months of July, August and September, which means an increase of one point compared to the previous quarter. In the ranking of  countries that receive  most “spam”, Spain is followed by Russia, with 6.52% of attacks, Italy with 5.47%, Brazil with 5.37% and Mexico with 4. 69%. According to this same report, the main origin of these malicious emails is Russia, 24.9%, followed by Germany, 14.19% and China, 10.31%.The large amount of these “spam” emails during this last quarter have been related to “phishing” pages

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Spotify buys Findaway to expand its audiobooks service
Spotify buys Findaway to expand its audiobooks service
16/11/2021

Spotify is determined not to lose the battle as a digital entertainment platform, so they have announced the next acquisition of the Findaway audiobook service, with which, Spotiby will expand this type of content in its catalog. The operation is pending final approval by the regulatory authorities and is expected to be effective before the end of this year. The audiobook platform works for authors, publishers and consumers alike, and according to Spotify one of its goals with the acquisition is to work to remove current limitations and give better economic tools for audiobook creators.

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SQUID, the cryptocurrency of 'The Squid Game' collapses
SQUID, the cryptocurrency of "The Squid Game" collapses
08/11/2021

In just over a week, SQUID, the cryptocurrency that was launched on the market at the pull of "The Squid Game" has seen its value plummet after it was reported that his anonymous founders had withdrawn the cryptocurrency and all the earnings of the people who had invested in it. SQUID launched on October 26th at prices of $ 0.01 and reached its record price of $ 2,856.64 on November 1st. At that time, according to the users affected, the website created for this cryptocurrency was not working anymore and users could no longer sell their SQUIDS, or protect their Investments. According to the first investigations, the creators of the cryptocurrency of "The Squid Game", charged all their coins for real money, depleting the liquidity fund of the exchange that cannot sustain its value. The platform through which this cryptocurrency was traded did not have any official endorsement.

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Google accepts the challenge of bringing the Internet to all of Africa
Google accepts the challenge of bringing the Internet to all of Africa
29/10/2021

Google has just announced that it's going to invest a billion dollars in improving the internet infrastructure in Africa through the American technology company Alphabet Inc. The project has the ambitious objective of increasing the Internet capacity in Africa 20 times, reducing the average connection price on the continent and increasing the Internet speed five times in this territory, where countries  as Ethiopia or Malawi have an average connection below 0.5 megabits/ second. To complet this objectives, Google hopes to have its Equiano submarine cable ready by the end of this year. This cable has been deployed since 2019 and will connect Europe and Africa, contributing then to a considerable improvement in the current infrastructure of Africa. The “African digital transformation” project as it has been described by Google and Alphabet CEO, Sundar Pichai has a budget of 1 billion dolars, and incorporates a 50 million dolars, 40 million of which for non-profit organizations that works improving the standard of living in Africa, and the remaining 10 million for low-interest loans aimed at tech startups in Ghana, Nigeria, Kenya and South Africa.

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OPPO joins the Connectivity Standards Alliance
OPPO joins the Connectivity Standards Alliance
21/10/2021

Oppo has announced its membership on the Board of Directors of the Connectivity Standards Alliance (CSA), the organization with more than 400 technology companies working together to increase compatibility in IoT through simpler technology standards.  One of Oppo's main objectives in his new role, explained Neil Yang, director of OPPO's Standards Research Department, is to promote Matter, the base protocol for the Internet of Things (IoT), offering a simplified user experience that allows connecting different devices "We want to create a highly compliant IoT ecosystem, and drive the development of the Alliance's advancements together with other partners through proposals for new protocols, setting new standards and developing new Matter-based products”, says Yang. For the CSA, Oppo's commitment is an open door to promote Matter in China and throughout Asia, offering the possibility of providing better IoT experiences to more than one billion users.

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Facebook announces 10,000 new jobs in Europe to develop its metaverse
Facebook announces 10,000 new jobs in Europe to develop its metaverse
19/10/2021

Facebook has announced 10,000 new jobs in the European Union to develop a new virtual environment. This environment is going to be design to  interconnected virtual experiences using different technologies  as virtual and augmented reality.  This new environment baptized as a metaverse will increase the feeling to be presence in the virtual environment and the interaction between all those who are there. The goal, explains Vice President of Global Affairs, Nick Clegg, Vice President of Core Products, Javier Olivan is create a greater sense of 'virtual presence', to unlock access to new creative, social and economic opportunities.  Facebook will shortly begin recruiting candidates for the 10,000 jobs. Their first priority will be highly specialized engineers.

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What is web hosting and why do you need it?
What is web hosting and why do you need it?
09/09/2021

If you are thinking of creating your own website or if, on the contrary, you already have one and are looking for a better web hosting service, you probably have many doubts concerning web hosting: what exactly is it, what are its different types, why do I need it, etc. For this reason, here we offer you a clear and simple guide to web hosting. What is web hosting? Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet so that it can be consulted at any time and from any place and device. The content of the websites is stored, therefore, in web servers. These servers allow the content to be accessible via the World Wide Web. For all those who do not know the term, a web server is a piece of computer equipment that is much more powerful than any conventional computer and that is connected to the Internet 24 hours a day to enable access to the contents it stores. Different types of web hosting are offered based on the web server: shared hosting, VPS, cloud hosting, WordPress hosting, elastic hosting, etc. These services are offered by web hosts such as Webempresa, which provide space on a server for use by clients. Why do you need web hosting? Web hosting allows your website to be always online and available worldwide and for everyone. Therefore, even if you can afford to buy your own server and have a fast internet connection, it is advisable to hire a web hosting service, as it will be much cheaper. Web hosts have their own servers to host their clients' websites. These servers are located in a Data Processing Center (DPC): an infrastructure that has the most advanced security systems and stable and secure internet connections, which prevent errors in the services. What are the different types of web hosting? Although there are different types of web hosting in the market, the most common are the following: shared hosting, dedicated hosting, VPS (Virtual Private Server) hosting, cloud hosting, reseller hosting, and WordPress hosting. Each of them meets the needs of a particular group of customers. Shared hosting is the most basic type of web hosting. The provider rents small spaces on a single server to different websites. In this way, all customers have their own space to host their content, while sharing server resources such as CPU, processor, RAM, bandwidth, or IP address. In contrast, a dedicated hosting service is a type of web hosting in which the client leases an entire server and does not share it with anyone else. Although shared hosting works very well, a dedicated server stands out because it is never affected by existing traffic and because it has a higher level of security. A virtual private server (VPS) is basically a server running within a server. One physical server hosts multiple virtual servers, each isolated from the others. Each VPS runs its own operating system, independent of the others. The features offered by a virtual private server are very similar to those of shared hosting. At the same time, it offers all the benefits of a dedicated server. Cloud hosting works in a very similar way to the "cloud" where we store all kinds of documents. This is because all the resources that are used to collect the information of a website are executed from a cloud server. The main difference between cloud hosting and other web hosting types is that, in this case, you only pay for the services you use. Reseller hosting is another type of web hosting. It is basically white-label web hosting. A person buys hosting from a provider and then resells those services to his/her clients. This allows the creation of hosting plans and external domains or subdomains. The last type of web hosting we will talk about here is email hosting, which allows you to register a domain name and therefore have a professional email service. This type of web hosting is highly recommended for businesses or individuals that intend to convey an image of seriousness and trust. Thus, thanks to email hosting, you will be able to have a personalized email address, more storage space, and a higher level of security.

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Google launches its very own VPN service in Spain
Google launches its very own VPN service in Spain
30/08/2021

Google has just introduced its very own VPN service in Spain. This VPN is available through the Google One app. It aims to increase the online security of its customers and it is only available for Google One members on 2 TB plans or higher. Google's VPN service hides your IP address so that your online activity can't be tracked and protects your device against hackers when you're on an unsecured network, such as a public Wi-Fi network. However, unlike other VPNs, this one only works in Google's "supported countries" (Spain, Canada, France, Germany, Italy, Mexico, the United Kingdom, and the United States). At present, Google's VPN service is only available on Android devices. Nevertheless, on the VPN's site, Google notes that it plans to expand the service to iOS, Windows, and Mac in the near future.

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How to keep your Mac safe?
How to keep your Mac safe?
28/06/2021

5 things you should do to protect your Mac How many times have we heard that Mac is a more than secure and unbreakable system? For years, Apple has made its security through obscurity, or in other words, its proprietary software, flagship and brand guarantee. Today, however, just when Mac is no longer a minority option, Steve Jobs' system has become another favorite target for hackers and cybercriminals. The market has responded to this with the development of specific protection tools for Mac, while Apple works on optimizing its system in each version. Knowing what kind of tools exist for Mac and which ones are already included in our computer will help us to stay safe and choose the best strategy that fits our needs and use of the equipment. 1. Use computer security tools Cybersecurity is a universal and necessary practice in all operating systems today. The objective is to ensure protection against attacks and theft by cybercriminals who are looking for personal or confidential information stored on our computers or that enters or leaves them, in order to use it for their own benefit. What is VPN security? Cybersecurity tools help us to minimize our footprint on the Internet and thus increase our privacy and security. In this regard, VPN services for Mac stand out, as they incorporate advanced protection technologies capable of connecting to the Internet through intermediate servers, so that our IP address - our identification on the network - is replaced by the IP address of this secure server, without anyone being able to trace our connection. This type of VPN service also encrypts any information leaving our computer, thus preventing it from being accessed on its journey to its destination. This is essential, for example, when using public Wi-Fi networks to connect to the Internet. 2. Keep the operating system and software up to date As simple as it may seem, one of the best and easiest ways to protect a Mac is to always have the latest version of the operating system installed and to work with updated software downloaded from the Mac App Store. System updates usually include security patches, among other things. How do I update my Mac? Through the System Preferences Panel of our computer we can set that when there are available updates we receive a notice from MacOs warning us of it or that these updates, whether system data files, security updates or official software are installed automatically. To check if we are working with the latest versions available and our Mac is up to date we can do it by checking through this same panel if there are updates available at that time. If we have checked the automatic updates option, Mac will do this task for us routinely. 3. Use secure settings Mac's default security settings can be greatly enhanced by manually configuring the security and privacy terms of our computer. How to change the Privacy and Security preferences on the Mac? By accessing the "Privacy" tab of the "Security and Privacy" option of the Control Panel we will have the option to manage what information we allow our computer to make available to others over the Internet or on a network and what applications we allow access to our data and files. In the same way, but through the "Security" tab, we will be able to incorporate passwords for the access to different tasks and operations of the computer and through the "FileVault" tool we will be able to ensure the encryption, for example, of our personal information or certain documents for which a password will be required to unblock them. 4. Use an Antivirus for Mac There are antivirus programs developed specifically for Mac. Some of them are special for certain threats, although in general most of them offer a wide range of services to help us keep our computers safe. Which is the best antivirus for Mac? The range of antivirus for Mac, free and paid, is nowadays much wider than a few years ago, highlighting among the most complete and advanced, antivirus with malware protection functions in real time, tools against digital identity theft, protection against spyware or advanced detection and removal of blackmail programs. 5. Make regular backups Apple has a native function, Time Machine, which makes backup copies of our hard disk on a separate secondary disk, so that if for any reason we suffer an attack or a breakdown we can recover all the information. Many antiviruses offer a backup service, backup or backup similar but in the cloud, as a preventive measure against writing errors on the disk, theft of devices or even against data hijacking or ransomware.

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How to set up a digital marketing strategy?
How to set up a digital marketing strategy?
16/06/2021

As our daily life Internet gains prominence in our physical world, companies selling products and services are increasing their online presence. To do so, they resort to strategies and tactics that ensure their omnipresence in both worlds, with the main task of attracting and retaining customers who buy their products. In this race for customers' attention, strategies such as Inbound Marketing and Outbound Marketing have emerged as protagonists and although they are radically different in their forms, both techniques have found in online communication an ideal medium through which to achieve their goals. What is Inbound Marketing? Inbound Marketing is based on attracting customers through non-intrusive techniques that use content related to the needs and interests of our target audience to attract them to our brand and products. Inbound Marketing Strategy In Inbound Marketing, content is the king and the strategy to get the user to approach the brand is to create, through these contents, links with the customer and establish a relationship of trust and support that favors their interest in our products and services, as well as their loyalty. To achieve this attention on the contents, it is basic and essential to optimize the SEO search engine, which makes our website, our contents and brand visible, makes us relevant and also contributes to our authority. To achieve this optimization and positioning, SEO will be in charge of indicating which words are trending in searches related to our content, will improve the structure of the web to allow a correct user experience, will implement a good strategy of referral links or link building and will take care of other aspects such as the integration of CRM tools or user metrics. All this will make it possible for our content to be positioned and that in a totally "natural" way and without any intrusion, all those contents written according to the interests of a certain group of customers, awaken their interest and attract them to our brand. Inbound Marketing Tools Throughout the whole process of customer attraction and loyalty, the Inbound Marketing strategy has a wide variety of tools to achieve its goal: Blogs Landing page Lead Creation Calls to action Intelligent content Workflows, ... What is outbound Marketing? Unlike Inbound Marketing, outbound Marketing is based on a totally traditional commercial approach, in which the product or service being sold is the only protagonist of the communication. Outbound Marketing Strategy To reach the public, outbound strategies use invasive methods that address broad audiences, without a specific target, with the intention of reaching the maximum number of possible interested parties. Outbound Marketing strategies are based on one-way communication, from the brand to the customer. The company shows the value of its products and services and tries to convince the public to buy them. All this operation is implemented without the customer's request, even before he has made a search or has shown previous interest in a specific product or service. Outbound Marketing Tools In Outbound Marketing, since there is no specific target audience segment, the communication reaches many users, although it may not be of interest to any of them. To achieve this massive distribution, companies use resources such as: Pop-ups Advertisements inserted in videos Banners Email campaigns for which companies use powerful email marketing software in Spanish, with multiple integrated tools that allow from automating mass mailings to A/B testing, comprehensive monitoring of the actions of each recipient (open rate, clicks on links,...) or even advanced segmentation based on interactions and / or user behavior detected in previous actions. Newsletter, inbound or outbound marketing? Now that we know the differences between Inbound and Outbound Marketing, we will finish by looking at a very useful and versatile tool that, unlike those previously mentioned is used interchangeably by both strategies. We are referring to the Newsletters. If we look at the Newsletter of Which is my IP, for example, we would be talking about an Inbound strategy, because to receive the electronic newsletter you must first register (by the way, if you have not done so yet, do not miss it and you will receive timely information on news and updates to get the most out of your Internet connection). On the other hand, if we look at newsletters like the ones we have all surely received at some time, in which we are offered, for example, a telephone offer from a company that is not our own, we are dealing with an electronic newsletter included in the marketing plan of an Outbound strategy. At this point, we can only conclude that knowing our priorities as a company, analyzing the degree of knowledge we have about our target and assessing our objectives, we will have all the necessary answers to start working and designing our digital marketing strategy.

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What is the value of a Bitcoin?
What is the value of a Bitcoin?
11/06/2021

Since Bitcoin first appeared in 2009, this digital currency not issued by any government or company, nor, under the umbrella of any kind of economic policy, has gained a foothold in the market and has already started to fit into existing legal frameworks. What gives Bitcoin its value? The great value of Bitcoin is that it is a decentralized and global currency, an alternative to fiat currencies (those issued by governments). All transactions with Bitcoins are public and each of these crypto currencies belongs exclusively to its owner, therefore, it is a currency that cannot be intervened by anyone. What can I do with Bitcoins? To date, with this cryptocurrency, it is possible to monetize all kinds of services, in addition to making investments, free or practically free of commissions, which in the medium to long term are proving attractive. This has made Bitcoin an asset in which to invest and an increasingly popular means of payment through which to transfer value from one user to another without losing friction along the way, going through an intermediary or paying a commission. What is the price of a Bitcoin? Like any other good, the price of a Bitcoin varies according to market demand, although the fact that it has been designed to behave as a deflationary asset and that its supply is limited to 21 million coins, facilitates that by the law of supply and demand itself, the Bitcoin exchange rate tends to rise continuously. As of June 9, at the time of writing this article, the Bitcoin value today is 30,007.86 euros, 3.4 times its price a year ago, when the Bitcoin to Euro conversion rate was 8,629.5 Bitcoins for 1 euro. In 2010 Bitcoin price was less than one Euro cent. What does the value of Bitcoin depend on? The value of Bitcoin depends on the trust and acceptance of users to use it, hence why Bitcoin is rising in value some days and not others. As Bitcoin has been implemented as a means of payment in multiple transactions and its popularity has grown, its value has grown in parallel.  Likewise, when there have been news or events that have questioned, for example, the suitability of this crypto currency, its price has fallen. Like any other currency, the price of Bitcoin fluctuates and it is the users themselves who set it at the time of the purchase and sale transaction, which prevents the existence of a single price for Bitcoin, since it is not operated through a single platform as is the case with other currencies. Even so, buying and selling prices of Bitcoins tend to be quite similar. To know how much Bitcoin costs, there are several online platforms, known as "Bitcoin trading platforms" that report live the evolution of the value of the cryptocurrency. Is it safe and profitable to invest in Bitcoin? As with any other asset, investing in Bitcoins is profitable if we know how to do it at the right time. On the other hand, the Blockchain technology on which Bitcoin is based is reliable and difficult to manipulate, with no risk of being counterfeited, although some experts believe that the perfect, 100% inviolable system has not yet been created. In the cryptocurrency segment, convertibility is contemplated, so that Bitcoins can be exchanged for fiat currencies. What can I buy with Bitcoins? Over the last few years, a large number of companies have incorporated Bitcoin as an official method of payment for their goods and services From travel companies to ticket sales platforms for all kinds of shows, through gaming platforms, digital bookstores, software stores or even non-profit organizations already accept this digital currency. That is, Destinia, 13tickets, Gear Best, Shopify, Wordpress, Hostinger, Greenpeace,... among many other companies. eBay is currently considering adding Bitcoin as a method of payment. What is Bitcoin mining and how are Bitcoins generated? The users themselves through a totally decentralized system create Bitcoins. To become a bitcoin creator, computers with high computational capacity are needed to process and verify transactions and quickly solve the complex digital processes of generating the currency. This work is called mining and one of its best attractions is that the system offers "miners" rewards in Bitcoins in exchange for these services, which has made this activity very appealing for certain users. Is it profitable to mine Bitcoins in Spain? Bitcoin mining requires very powerful equipment, with high calculation capacities to solve operations, being nowadays totally inoperative for this operation the PCs of domestic or office use. The investment to mine Bitcoins requires, in addition, to assume the large power consumption required by this more powerful equipment, which makes Spain, at this time due to the high price of KW/h, an uninteresting market for mining Bitcoins. On the contrary, other locations such as China, Iceland, Iran or Georgia, where the Bitcoin mining business is in full expansion, are very interesting.

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Microclaudia, the Spanish antivirus that makes the attacker think the system is already infected
Microclaudia, the Spanish antivirus that makes the attacker think the system is already infected
28/01/2021

The National Cryptologic Center (CCN-CERT) and the cyber security company S2 Grup have created "Microclaudia", a tool designed as a vaccine against malware that makes the attacking agent to believe the computer is already infected. "Microclaudia", which can work in parallel to any other protection system already installed on the computer, runs on the system and prevents the attacking of several malwares that are currently in circulation.  According to the creators of "Microclaudia", this new antivirus is an important step forward to put an end to the damage caused daily by cybercrime in Spain, the second most common crime, only after theft.

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