49% of consumers are willing to favor brands that explain data usage in AI interactions
17/04/2024Artificial intelligence (AI) has become a fundamental tool for companies striving to provide personalized and efficient customer interactions. However, a new report reveals that the lack of transparency in data usage by brands is affecting consumer trust. According to Twilio's fifth 'State of Consumer Engagement Report', based on a global survey including over 4,750 B2C executives and 6,300 consumers across 18 countries, 49% of consumers would trust a brand more if it disclosed how it uses data from AI-driven interactions. The report also highlights that, although 91% of brands claim to be transparent with their customers about AI usage, only 48% of consumers agree. In this context, data protection emerges as a priority for consumers, with six out of ten indicating it's the best way for brands to earn their trust. This data security concern is shared by, the 40% businesses globally that considerate important to find a balance between security and customer experience as one of their most pressing challenges. AI-driven customer experience for brands AI-driven personalization is a key strategy to enhance customer relations. The report points out that companies adopting personalization experience a significant increase in consumer spending, averaging 54% more compared to those that don't. AI not only helps bridge the customer experience gap but also provides additional benefits, such as better data-driven decision-making and increased customer satisfaction. However, the report highlights that many companies face difficulties in activating customer data. Globally, only 16% of brands fully agree that they have the necessary data to understand their customers.
[ ... ]
Less than half of Spaniards change their passwords when they separate from their partner
05/10/2022The email and social network accounts of one in five Spaniards (21%) have been subject to violation by a third party who has changed the passwords without the owner's knowledge or consent, attributing 37% of the victims this wrong use to their ex-partners. This data comes from the recent study carried out by Avast and Dynata on the degree of knowledge that Spaniards have of the passwords of their partners or relatives. In this study more than 2,000 Internet users have participated. Among the most striking results of this survey is that the collaborators who say they still know their ex's passwords, 56% of them has admit that they even know, also, their professional email passwords. 24% of those surveyed also claim that their location has been tracked without their consent due to knowing their password. This behavior, the authors of the study explain, can be considerated as technological abuse, which can be further aggravated by installing spyware or 'stalkwerware' on other people's devices or controlling or harassing someone through home technology.
[ ... ]
Google accepts the challenge of bringing the Internet to all of Africa
29/10/2021Google has just announced that it's going to invest a billion dollars in improving the internet infrastructure in Africa through the American technology company Alphabet Inc. The project has the ambitious objective of increasing the Internet capacity in Africa 20 times, reducing the average connection price on the continent and increasing the Internet speed five times in this territory, where countries as Ethiopia or Malawi have an average connection below 0.5 megabits/ second. To complet this objectives, Google hopes to have its Equiano submarine cable ready by the end of this year. This cable has been deployed since 2019 and will connect Europe and Africa, contributing then to a considerable improvement in the current infrastructure of Africa. The “African digital transformation” project as it has been described by Google and Alphabet CEO, Sundar Pichai has a budget of 1 billion dolars, and incorporates a 50 million dolars, 40 million of which for non-profit organizations that works improving the standard of living in Africa, and the remaining 10 million for low-interest loans aimed at tech startups in Ghana, Nigeria, Kenya and South Africa.
[ ... ]